Supergoop! has announced a multi-year partnership with Alterra Mountain Company.

Across 13 of Alterra’s destinations, guests will encounter Supergoop!, increasing on-mountain access to sun protection.

Starting in the 25/26 winter season, Supergoop! will serve as the official SPF sponsor across 13 Alterra destinations, increasing on-mountain access to its most-loved formulas and reinforcing the importance of daily sun protection in every climate. 

The partnership builds on the brand’s deep ski heritage, including its role as the official Suncare Sponsor of Aspen Snowmass since 2017.

Supergoop! will be spotlighting key winter SPF heroes like Unseen Sunscreen SPF 50,PLAY Everyday Lotion SPF 50, and Dewscreen Hydrating Primer SPF 50.

This partnership reinforces that UV protection matters just as much on the slopes as it does in summer.

Starting in the 25/26 winter season, Supergoop! will serve as the official SPF sponsor across 13 Alterra destinations, increasing on-mountain access to its most-loved formulas and reinforcing the importance of daily sun protection in every climate. 

Guests will see thoughtful touchpoints throughout their experience — from chairlift and gondola moments to select events and on-site sampling — all designed to make year-round SPF education impossible to ignore. 

Read Next

By the Beach Suncare Launches at Ulta

Youth To The People Launches Its First-Ever Sunscreen