Beauty Industry

Supergoop! Partners with the PGA Tour

Supergoop! also partners with Justin Rose as its new brand ambassador as activations start across tournaments and digital platforms.

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By: Rachel Klemovitch

Assistant Editor

Supergoop! announced a multi-year partnership with the PGA Tour, becoming the Official Suncare Partner of the PGA Tour and PGA Tour Champions through 2030.

Supergoop! also introduced Justin Rose as its newest brand ambassador. 

The partnership reflects Supergoop!’s continued investment in sport and performance environments, as beauty brands increasingly look beyond traditional media channels to drive real-world product adoption. 

With PGA Tour attendees averaging 38 years old and nearly half between 18–34, the partnership allows Supergoop! to reach younger and more diverse consumers in environments where daily sun protection is necessary. 

Melis del Rey, CEO of Supergoop!, said,

“This partnership brings our mission to life on one of the world’s most visible outdoor stages. Golf is a sport defined by extended time spent outdoors and a strong focus on performance, which mirrors how we believe SPF should show up in people’s everyday lives. We’re excited to support PGA Tour players and fans with sweat-resistant and convenient SPF that feels incredible and performs wherever the day takes them.”

Beginning this spring, Supergoop! will host activations across tournaments, digital platforms, and retail touchpoints. This includes new Reapplication Stations debuting at The Players Championship, designed to drive product trial and reinforce SPF usage in high-exposure environments. 

As part of the partnership, Supergoop! also welcomes 13-time PGA Tour winner and fan favorite Justin Rose as brand ambassador.

Rose’s use of Supergoop! sunscreen will be featured in digital and social content throughout the PGA Tour season, highlighting how he seamlessly integrates the brand into his daily routine while inspiringfans to make SPF a natural part of their own, on and off the course.

This move builds on the brand’s work with Alterra Mountain Company, where Supergoop! serves as Official Sunscreen across key ski destinations and distributed over 27,000 samples this past season.

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