Supergoop! unveiled its “Feel Super” campaign starring Liza Koshy. “Feel Super” is an entertaining, comedic series of sun-fueled storytelling. 

Lisa Sequino, CEO and board member of Supergoop!, said,

“We know that finding an SPF that feels right can be a challenge, which is why our community loves our products—they completely transform the sunscreen experience. Partnering with Liza Koshy captures the bold, playful energy that Supergoop! is known for and amplifies our mission to help everyone Feel Super, both physically and emotionally, every single day.”

While SPF is essential year-round, the campaign rolls out timed with Skin Cancer Awareness Month when sun safety and education are top of mind. 

The campaign captures Koshy’s bright tenure as Supergoop!’s Chief Super Officer, from her first day in office to her gleeful retirement. 

While her Chief Super Officer role may have been short-lived, the campaign’s message is long-lasting—Supergoop!’s superpower lies in making skin-loving SPF.

Also, one of Koshy’s brightest ideas for the campaign puts reapplying SPF literally in your face. SuperShades are the world’s first sunglasses that look like sunscreen and hold it. 

They were designed and created in partnership with Italian designer Mattias Gollin, known for some of the boldest looks in street fashion. 

Connecting online conversation with real-life experience, fans also had the chance to test drive Koshy’s invention through an exclusive summer giveaway.

The full 360 campaign spans digital, social, CTV, OOH, and Sephora retail touchpoints. It also reinforces Supergoop!’s commitment to making SPF a joyful, everyday habit, while spotlighting its formulas.

Read Next

Former Supergoop! Exec Named CEO of Herbivore Botanicals

Sun Bum Kicks Off Sunscreen Awareness Tour

Massage Envy Supports Skin Cancer Foundation’s Campaign

How the Cosmetic Industry Is Redefining ‘Clean Beauty’