In theme with the rising “Cherry Girl Aesthetic,” Tarte Cosmetics and Trü Frü collaborated on an indulgent, limited-edition sweet treat inspired by Tarte’s new Maracuja Juicy Lip Cherry Crush collection. 

Trü Frü x Tarte Cherry is a “better-for-you snack” made with hyper-chilled “tarte” cherries, coated in premium dark and white chocolate.

Trü Frü x Tarte Cherry launches alongside Tarte Cosmetics limited-edition Maracuja Juicy Lip Cherry Crush collection, featuring a new shade, flavor, and limited-edition cap design—serving as the inspiration for the sweet treat mashup.

Maureen Kelly, founder and CEO of tarte™ cosmetics, said, 

“2025 is officially cherry-coded, and we’re so excited to celebrate it with our first-ever food collaboration – because the intersection of food and beauty is just too delicious to ignore. We infused our best-selling maracuja juicy lip formulas with a limited-edition cherry scent, shade, and package for the first time ever – because your lips deserve to look and smell as good as they feel.”

The Cherry Crush collection includes all formulas from the viral Maracuja Juicy lips range—plump, balm, vinyl, shimmer glass, melt mask, and lip oil—with the cherry crush scent. 

This launch marks Tarte’s first-ever shade and flavor extension within its cult-favorite Maracuja Juicy Lip franchise.

This partnership marks Tarte’s first-ever food collaboration and Trü Frü s debut brand collaboration, making this a milestone to savor for both beloved brands.