The Dove Women’s Wellness Range Delivers Skincare Solutions for Menopause Symptoms

Today, the Dove Women’s Wellness range launched, exclusively in the Amazon U.S. store. The line’s debut marks a major milestone for Dove, as the brand expands into the women’s wellness category. The team at Unilever developed the life-stage tailored personal care product line in close collaboration with gynecologists, menopause experts, and dermatologists.

The Dove Women’s Wellness range includes four products formulated to address symptoms related to menopause and perimenopause. Older women experience hormonal shifts. Due to this, the most common “menopause skincare” concerns include increased sweating, dryness, odor shifts, and intimate sensitivity, Dove says.

“The Dove Women’s Wellness Range is the latest expression of the brand’s long-standing commitment to real beauty…By leveraging our expertise in surfactant science, odor and sweat management and the microbiome, we’re turning women’s needs into advanced, personalized care,” explains Ellen Shepard, Senior Research & Development Director at Unilever.

The collection is in line with an Amazon Beauty initiative, “condition-based shopping.” The search feature helps customers discover and select products based on a specific condition they are experiencing.

The Dove Wellness Range Addresses a Growing Need

The Dove Women’s Wellness Range is a “menopause skincare” collection because it addresses the most common symptoms that many older women experience, yet never discuss. And, there’s a growing need for products like this line. According to Dove’s research, 43% of women over 45 are actively searching for skincare that supports their changing needs.

Dr. Jessica Shepherd, an OB/GYN and menopause expert, co-created the range. “I have seen so many women in intimate settings and they still feel they need to censor their personal concerns in conversations because for generations, women have been taught to be quiet about discomfort, to downplay pain and to feel shame around natural parts of their health. We’re slowly seeing that shift and unlearning many of these traits, but the silence still lingers,” she explains.

More About the Products in The Dove Women’s Wellness Range

The Dove Women’s Wellness Range contains products formulated with Dove’s proprietary cleansing technology, the brand says. The “menopause ksincare” lineup includes three body wash formats and one leave-on balm.

The packaging is white, with bold accents in pink and green.

The Dove Women’s Wellness Range includes:

• Dove Glycolic Serum Wash – A full-body exfoliating cleanser with glycolic acid to smooth dull, rough skin and help control odor related to hormonal sweat.
• Dove Cleansing Oil – A gentle in-shower cleanser for dry, itchy skin often associated with
  perimenopause and menopause. It lifts away impurities while nourishing the skin with a blend of bioactive oils.
• Dove Whole Body Wash – A fragrance-free, ultra-mild wash specifically formulated for vulva
  skin. Safe for daily use, it gently cleanses and helps maintain the skin’s natural pH balance,
  supporting hydration and barrier protection.
• Dove Ultra Gentle Balm – A fragrance-free, leave-on moisturizer designed for daily use, and clinically tested for use on intimate skin. It delivers rich, long-lasting hydration to relieve vulvovaginal dryness, which affects 70% of women over 50.

A Campaign to ‘Show Up’ for Women in Every Life Stage

Dove’s entry into the women’s wellness space is more than a product launch—it’s a long-overdue
cultural shift, the brand states in a press release.

Dove aims to helping to rewrite the narrative around hormonal health, bring private conversations into the open and replacing shame with shared experience.

Dove’s new campaign promoting its Wellness Range is called “TMI.” The camnpaign includes women’s real stories and reinforces the brand’s commitment to “show up” for women in every life stage. Dove aims to deliver “care that is honest, informed and long missing from the personal care aisle,” the brand states.