Naterra, the powerhouse behind cult-favorite brand Tree Hut, has introduced a new body care brand called bdy. Debuting with an inaugural seven-piece collection, the brand designed each product with proven skincare ingredients to elevate the body care routine.

Featuring shower essentials, bdy. comes in sleek, modern packaging for a luxurious feel. 

Luis Garcia, Chief Marketing Officer, commented, 

“We focused on skincare-inspired ingredients, thoughtful textures, and dermatologist testing to ensure every product delivers real results without overcomplicating the routine. bdy. reflects how we see the future of body care – effective, accessible, and made for every body.”

All products in the collection are dermatologist tested, developed for sensitive skin types, lightly fragranced, vegan, paraben-free, and cruelty-free.

bdy. is lightly scented with notes of bergamot, green tea, lotus blossom, and musk. Plus, with a commitment to omitting skin imperfections, bdy. formulas are developed to address common skin concerns, such as dryness, uneven tone, and texture.

Debut bdy Collection

• Glow Body Buff – A gentle exfoliating scrub that purifies and smooths the skin’s surface to improve texture and promote a radiant glow. It helps improve the appearance of bumps associated with keratosis pilaris. Also available as a mini.
• Foaming Oil Body Wash – An oil-to-foam cleanser that removes impurities while leaving skin clean and hydrated. 
• Dual Phase Body Serum Mist – A weightless, non-greasy serum in a sprayable format, designed to help brighten and even tone while boosting hydration. It features a 360-degree spray to reach all parts of the body with ease. Also available as a mini.
• Overnight Body Serum – A nighttime hydrating body treatment designed to help restore the skin’s moisture barrier while improving tone, texture, and elasticity. Packaging features a removable spatula for easy application.
• Weightless Body Lotion – A fast-absorbing, non-greasy, breathable lotion that hydrates and calms dry or irritated skin. 

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