Founded 40 years ago, the Texen Group, “a pioneer in innovative and environmentally-friendly packaging for beauty markets,” now has 8 sites and a presence on 3 continents—and a turnover of 215 million euros. Numerous acquisitions and new technologies over the years have led it forward.

 

From 1984 to the 2000s, the Texen Group specialized in plastic injection, notably by acquiring the CEICA site, and gradually strengthened its expertise through the acquisition of Texen Rose and Texen CMSI.

 

From 2000 on, the Group focused its activity on makeup, and developed packs with applicators (mascara, lip gloss, etc.) through the acquisition of Texen Mayet. It followed the premiumization trend through decoration techniques and surface treatments by creating Texen Decoration. The Texen Group strengthened its international customer support by establishing a factory in Mexico.

 

During the 2010s, the Group expanded its presence worldwide and established itself in the United States with MarLee Texen. It focused on high-growth countries such as Eastern Europe by acquiring Texen Poland. In 2015, to address the volatility in demand for packs and the phenomenon of rapid customization, the Group acquired a trading company, now called Texen Beauty Partners. This division allows it “to cater to high-potential customers with short, agile, and exclusive developments.”

 

In 2022, the Texen Group consolidated its commercial coverage in the American market and opened an office in Los Angeles. 

 

Over the past decade, the Texen Group has invested in new technologies and formed strategic partnerships with innovative partners such as Roctool. A few years after its first CSR roadmap (2017), the Texen Group, a pioneer in eco-design, received a Gold medal from Ecovadis in 2021 and Platinum since 2022. The Texen Lab acts as an experimental laboratory where materials of tomorrow and new decorations are tested and qualified.

 

Remi Weidenmann, CEO of the Texen Group, says,

 

“Our strength lies in our ability to adapt to market fluctuations and position ourselves in different segments, both for accessible products (entry-level) and ultra-premium; This with packaging that is both technological and eco-designed.”

Texen Group Concludes Its “Health and Safety Week”