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The video, debuting September 1, features Swinton as a woman who awakens the world around her.
August 29, 2025
By: Rachel Klemovitch
Assistant Editor
Tom Ford launched a new Black Orchid Reserve campaign featuring Tilda Swinton.
A celebrated actor and artist, Swinton is a singular presence known for her fearless artistry and transformative performances. An Academy Award, BAFTA, and Golden Lion for Lifetime Achievement winner, Swinton defies conventions with elegance, intellect, and a visionary approach to cinema.
Swinton commented,
“It is a profound honour for me to play a part in the history of Tom Ford’s legendary Black Orchid. Transformation, the blurring of boundaries and the celebration of magical properties have always drawn me close; Black Orchid Reserve is precisely such an enchantment.”
Tom Ford creative director Haider Ackermann designed the campaign as a cinematic portrait of rarity in its most heightened form.
Lensed by Inez and Vinoodh, the campaign images and video, launching on September 1, show Swinton in fluid motion. It is a portrait of a woman who awakens the world around her through gaze and gesture, stillness and strength.
Black Orchid, Tom Ford’s first fragrance, was a revelation when it debuted in 2006. Now, Tom Ford debuts Black Orchid Reserve, introducing the Ghost Orchid.
This precious note is a decadent white floral, providing a brilliant contrast to Black Orchid’s rich, dark accords and spice, ushering in a new chapter in the world of Tom Ford’s Black Orchid.
Tom Ford’s Creative Director Steps Down
Tom Ford Taps Angelina Jolie for New Runway Lip Color Campaign
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