The makeup brand, Too Faced has debuted on the U.S. Amazon Premium Beauty store. This is the second brand in the Estée Lauder Companies portfolio to open a storefront on Amazon Premium Beauty. 
 
Tara Simon, Global Brand President of Too Faced, said, 
 
“We approach anything we do with a consumer first mindset and launching Too Faced in the U.S. Amazon Premium Beauty store is a natural fit with that strategy. We will reach new, highly-engaged beauty consumers that will be introduced to iconic Too Faced hero products, and we will meet our current Too Faced fans in Amazon’s stores, a destination they are already shopping. We look forward to providing our consumers an immersive brand experience with engaging product education, shoppable recommendations and convenient delivery to doorsteps.”
 
Too Faced also partnered with content creator, Darcy McQueeny as an official Ambassador for the storefront. McQueeny will post her favorite products on her Amazon storefront and host an educational session with other influencers at the Too Faced headquarters later in June. 

Too Faced Amazon Offerings

• Better Than Sex Mascara- original and waterproof
• Lip Injection Extreme
• Lip Injection Maximum Plump lip glosses
• Born This Way Super Coverage Multi-Use Concealer
• Born This Was Natural Nudes Eyeshadow Palette
• Better Than Sex Foreplay Mascara Primer
• Cloud Crush Blush
• Chocolate Soleil Melting Bronzing & Sculpting Stick
• Kissing Jelly Gloss

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