Beauty Industry, Market Research

Top Fragrances in the World in 2025

Idealo ranks the top Women's, Men's, and Celebrity fragrances in the world. Chanel, Dior, and Ariana Grande top the lists.

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By: Rachel Klemovitch

Assistant Editor

For many people, perfume is more than just an accessory; it’s an extension of our personality. 

Idealo set out to discover the most popular perfumes of all. 

The company looked at the number of Google searches and social media posts for a range of fragrances, revealing the world’s favorite scents. 

Research also unveiled the most in-demand fragrances of 2025, as well as the most popular celebrity perfumes.

Top Female Fragrances

  1. Chanel No5
  2. Gucci Bloom
  3. Caroline Herra Gold Girl
  4. Narciso Rodriguez for Her
  5. Marc Jacobs Daisy
  6. Chanel Coco Mademoiselle
  7. Kayali Vanilla 28
  8. Giorgio Armani Si
  9. Lancome Le Vie Est Belle
  10. Marc Jacobs Decadence

Top Male Fragrances

  1. Dior Sauvage
  2. Creed Aventus
  3. Versace Eros
  4. Armani Code
  5. Burberry Britt
  6. Jean Paul Gaultier Le Male
  7. Paco Rabanne Invictus
  8. Paco Rabanne 1 Million
  9. Prade Luna Rossa
  10. Dolce & Gabbana The One

Celebrity Fragrances

  1. Cloud by Ariana Grande
  2. Sweet Like Candy by Ariana Grande
  3. Heat by Beyonce
  4. Pink Friday by Nicki Minaj
  5. Instinct by David Beckham
  6. God Is A Woman by Ariana Grande
  7. Lovey by Sarah Jessica Parker
  8. R.E.M. by Ariana Grande
  9. Meow by Katy Perry
  10. Moonlight by Ariana Grande

To reveal the world’s most popular fragrances, Idealo used an index methodology, including Google search volume, the number of TikTok posts, and the number of Instagram posts.

The data also ranked celebrity fragrances according to annual Google search volumes to reveal the most popular.

The data also uses internal Idealo data to reveal the increase in clicks over the past 12 months for each fragrance on its website to determine which fragrances are seeing the biggest demand increase.

See Idealo’s full report here.

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