Traackr has released the new 2025 Top 10 Performing Beauty Brands. 

The ranking was created based on Traackr’s VIT score, which is Traackr’s metric that helps understand how content mentioning a brand performs, taking into account visibility, impact, and brand trust. 

Traackr analyzed influencers in the United States who produced content mentioning at least one of the 2,836 beauty brands from its Brand Leaderboard. 

Top 10 Beauty Brands

1. Sephora
2. L’Oréal Paris
3. Ulta Beauty
4. Rare Beauty
5. E.l.f.
6. Rhode Skin
7. Huda Beauty
8. CeraVe
9. NYX
10. Maybelline

The year-over-year VIT ranking shows that Sephora stayed the same, L’Oréal Paris increased by 1, and Ulta Beauty increased by 10. 

CereVe grew the most by 25 points, followed by Rhode Skin, which grew by 15 points. 

With the lowest share of paid content among top brands, Rhode’s growth was powered almost entirely by organic advocacy. High frequency and strong content performance reflect a rare level of brand love — and a community that’s driving results without needing a boost.

Rhode ranked 6th in total attention, with just 1% of posts being paid — the lowest across the top 10. 

The brand’s rise was powered almost entirely by organic creator activity, signaling a highly engaged community and strong brand affinity beyond just Hailey Bieber. In a time when many brands are paying more to get less, Rhode’s strategy stands out.

What makes Rhode stand out is its founder visibility and the power of the real community the brand has grown. This has helped the brand focus on nurturing organic momentum before amplifying it.

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