TRESemmé plans to put the “life” back in “nightlife,” getting girls everywhere out and about with its new “Get TF Out of Bed” campaign. 

The multi-channel campaign, spotlighting the brand’s A-List Collection Dry Texturizing Spray. 

The TRESemmé A-List Collection Dry Texturizing Spray is the perfect product to take your hair from bedhead to woke-up-like-this waves when your last-minute plans become a reality. Spritz and shake your hair into the perfect style minutes before your ride arrives.

Yoni Klein, Head of Marketing, TRESemmé North America at Unilever, commented, 

“We’re a brand backed by the belief that everyone deserves to have unshakeable confidence. This campaign is about more than hair. It’s a mood shift. It’s about embracing experiences that feel as good as you look, and ensuring nothing holds you back from saying ‘yes’ to the moments that matter. The A-List Collection gives you everything you need to get out there and live in the now.”

TRESemmé is debuting the Get TF Out of Bed campaign as well as a party tour. The brand is teaming up with ultimate party-thrower Eventbrite to sponsor festivities in five major party hubs: Miami, Nashville, Los Angeles, Chicago, and New York City, from mid-August through mid-September. 

The brand is also filming a special three-episode social series with creators. 

Full episodes will be posted on the brand’s YouTube channel, featuring names like TRESemmé brand ambassador Paige DeSorbo, Xandra, Mia Martini, Victoria Villaroel, Maria Georgas, Victoria Fuller, and more.

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