Tula Skincare, the doctor-founded, science-backed skincare brand that pioneered formulating with prebiotics to balance the skin’s microbiome, revealed its new campaign.

‘Day & Night Glow: Powered by Prebiotics’ features ‘Giggly Squad’ podcast co-host, Daphne loungewear founder, The New York Times bestselling author, and style expert, Paige DeSorbo.

Matt Krehbiel, Chief Executive Officer of Tula Skincare, said, 

“Paige has been a genuine fan of the brand for years, and her honest, relatable approach to beauty makes her an incredibly natural partner. She embodies the idea that glowing skin doesn’t require excess — just the right products, used consistently. We’re excited to partner with her to inspire our community to step into the new year feeling confident in their skin.”

The campaign, running through early April, invites consumers to start the new year with TULA’s prebiotic-powered formulas, clinically tested to nourish the skin’s microbiome and reveal a healthy, natural glow. 

DeSorbo will bring the campaign to life through a mix of digital and social content across her own channels and TULA’s platforms, supported by integrated marketing efforts with retail partners Ulta Beauty and Amazon.

Campaign Products

• Day/Night: Tula Skincare, the cult classic purifying face cleanser 
• Day: Tula Skincare 24-7 moisture hydrating day & night cream 
• Night: Tula Skincare beauty sleep overnight repair treatment

Each formula is infused with prebiotics and supported by high-performance actives — including hyaluronic acid, alpha hydroxy acids, and antioxidant vitamin C — making it easy to achieve results with a streamlined two-step routine for both day and night. 

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