Beauty Launches

Unilever’s Clear Debuts Scalpceuticals Pro Range

The range includes 5 products and addresses oil and dandruff.

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By: Rachel Klemovitch

Assistant Editor

Unilever’s premium professional anti-dandruff brand, Clear, held a grand launch event at TANK Shanghai, debuting its first-ever Scalpceuticals Pro Range. 

This is a new series born from over a decade of scientific research by five global labs and over 200 dermatologists. 

Furthermore, Clear officially announced the launch of the “Scalp Health Science Expert White Paper,” aiming to propel the beauty and hair care industry into a new phase of scientific advancement through cutting-edge research achievements.

Scalpceuticals Pro Range

Elsharkawy Mohamed, Unilever China’s Hair Care Marketing Director and Global Vice President of Clear, said, 

“The key to a healthy scalp lies in fundamental repair at the cellular level. This launch event is not only about refreshing our products, but more importantly, about upgrading Clear’s brand positioning. Our Scalpceuticals Pro Range will shift the industry focus from ‘basic cleansing’ to ‘derma-level professional scalp care.’”

The Clear Scalpceuticals Pro Range, built upon three patented technologies, has been introduced with five targeted products: 

  • Hair Fall Resist Shampoo
  • Hair Fall Resist Conditioner
  • Hair Fall Resist Serum
  • Men Scalp Pro Anti-Hairfall Fortifying Shampoo
  • Men Scalp Pro Anti-Hairfall Fortifying Serum

Scalp Health White Paper

In addition, during this launch event, Clear also initiated the “Scalp Health Science Expert White Paper.” 

This initiative aims to provide consumers with more scientific references for scalp health and to propel the entire beauty and hair care industry into a new phase of development. 

Mohamed added,

“Moving forward, Clear will deepen research in scalp cell science, striving to become ‘consumers’ go-to expert brand for scalp health.”’

The White Paper is based on Unilever’s over fifty years of dedicated scalp research, the latest advancements in scalp science, and the profound insights of 1,100 domestic and international dermatologists on scalp health, focusing on issues such as dandruff, oily scalp, sensitivity, and hair loss. 

It explains, in an accessible manner, the clinical manifestations, underlying mechanisms, and scientific care recommendations for these conditions.

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