Vichy Laboratoires, a dermocosmetics brand, announced the signing of multihyphenate model and wellness advocate, Emily DiDonato as the new face of the brand. 

DiDonato will star in the brand’s new skin and hair care campaigns, as well as serve as its voice on social media, embodying Vichy’s integrative take on beauty and health.

Global Brand President of Vichy Laboratoires Vincent Chauvière stated, 

“I was drawn to Emily’s genuine embodiment of our brand values, and I am thrilled to welcome her to the Vichy Laboratoires family. In addition to being a talented model and a beloved personality, Emily is also an inspirational voice in the beauty and wellness conversation, widely trusted to lead a path for people to maximize their skin and hair health, inside and out.”

This partnership arrives at an important time for Vichy as the brand stakes its claim in the integrative health landscape. 

Championing the philosophy that true beauty starts with the health of the skin, Vichy believes that integrative health science is the key to boosting beauty capital, while simultaneously supporting the journey to long-term health and longevity. 

Understanding the health-boosting benefits of pairing science-backed skin, scalp, and hair health formulas with general wellness practices, such as nutrition, fitness, and mental health, DiDonato’s new ambassadorship will serve as a springboard for this timely shift towards embodying an integrative approach.

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