Vince Camuto introduced the latest addition to its celebrated fragrance portfolio, Wonderbloom Haze Eau de Parfum. 

Global Brand Ambassador Ava Phillippe stars in a campaign to promote the new scent.

This new scent is an evolution of the original Wonderbloom—which debuted in April 2024.

Wonderbloom Haze offers a richer, more indulgent interpretation, combining edible delights with warm woody and floral notes to create a scent that is ethereal and empowering.

Wonderbloom Haze is housed in an organically shaped bottle that fits effortlessly in the hand. This edition is adorned with a sculpted amethyst-toned petal cap, forming a crown that mirrors the fragrance’s mystery and sophistication.

Firmenich Senior Perfumer who crafted the scent, Clément Gavarry, commented, 

“Wonderbloom Haze is a journey through a fragrant paradise. With its splash of citruses, velvety florals, and rich amber warmth, this fragrance ushers in a new era of Wonderbloom magic—capturing the essence of an enchanting escape.”

Wonderbloom Haze opens with a burst of white peach and orange blossom water, leading into a heart of textural florals. The fragrance deepens into a warm base of vanilla caviar, blonde cedarwood, crystallized amber, and musk.

Lori Singer, President of Parlux, Ltd., said,

“We are thrilled to expand the Wonderbloom collection with Wonderbloom Haze and continue our partnership with Ava. Ava’s effortless elegance and authenticity embody the collection’s spirit of individuality and self-expression. It has been an absolute joy to collaborate with her.”

The campaign was brought to life by photographer Shaniqwa Jarvis. Set in a mystical, dreamlike forest bathed in purple hues, the imagery encapsulates the scent’s ethereal beauty. Phillippe’s natural radiance and magnetic presence further amplify the fragrance’s essence of confidence and femininity.