Voting is Open for the 2025 Fragrance Foundation Awards, Consumer’s Choice

Consumers can vote today through May 19th for the 2025 Fragrance Foundation Awards' Consumer Choice winners. Here are the finalists.

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By: Marie Redding

Senior Editor

The Fragrance Foundation (TFF) is asking consumers to vote for their favorite scent. Voting opens today for the 2025 Fragrance Foundation Awards’ Consumer Choice Awards, and runs through Monday, May 19th at 11:59PM EDT.

Consumers can vote online to choose the two Consumer Choice Award winners in the Popular and Prestige categories. fragrances. The seven finalists i each category represent all types of fragrances—Men’s, Women’s, and Universal.

The 2025 TFF Consumer Choice Award Finalists

The 14 finalists in the running for a Consumer Choice Award were announced at a luncheon on April 8th. They are:

CONSUMER CHOICE PRESTIGE – WOMEN’S, MEN’S, & UNIVERSAL

  • Better World Fragrance House by Drake Carby Musk Fragrance Oil
  • Burberry Her Intense
  • Jo Malone London Hinoki & Cedarwood
  • KAYALI Yum Boujee Marshmallow | 81
  • Maison Margiela Replica Afternoon Delight
  • Ralph Lauren Polo 67
  • Versace Eros Energy

CONSUMER CHOICE POPULAR – WOMEN’S, MEN’S, & UNIVERSAL

  • Bath & Body Works Platinum
  • Glossier You Rêve
  • Kylie Cosmetics Cosmic Kylie Jenner
  • Nest New York Madagascar Vanilla Body Mist
  • Phlur Heavy Cream Hair & Body Fragrance Mist
  • Sabrina Carpenter Me Espresso
  • Sol de Janeiro Cheirosa 59

The TFF 2025 Packaging of the Year winners were also announced at the luncheon.

Get Ready to Celebrate the TFF 2025 Winners

The 2025 TFF Awards, on June 5th in New York, will celebrate the best fragrances of 2024 in 19 categories. Over 1,000 guests in the fragrance community will attend the annual red carpet gala.

The iconic fragrance event will celebrate the achievements and innovations in fragrance for the year 2024 based on scent, marketing, and fragrance innovation.

Stay tuned for the winners!

Read More

Here are the TFF’s 2024 Winners

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