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What are you searching for?
Below is a list of the top 10 most viewed news items on our site for the week ending on January 10, 2026.
January 12, 2026
By: Rachel Klemovitch
Assistant Editor
Here’s your weekly recap—the most viewed news stories on our site for the week ending on January 10, 2026.
At the end of 2025, Bath & Body Works announced its most loved, standout fragrances of the year. Top picks among consumers featured Champagne Toast, A Thousand Wishes, and Japanese Cherry Blossom across fine fragrance mists and body lotions.
Sephora is ringing in the new year with its 2026 birthday gift offerings for Beauty Insider members in the U.S. and Canada. Featured brands include Glossier, Dr. Dennis Gross, Tower 28 Beauty, and Jo Malone London for VIB and Rouge members.
Tree Hut unveiled a new brand identity, “Uncontain Yourself,” along with a refreshed logo, packaging, website, and social presence that embraces self-expression. The new branding aims to make the brand as identifiable as its products.
Rare Beauty by Selena Gomez officially announced that the brand will be launching into all Ulta Beauty stores and online, beginning on February 1, 2026. The expansion marks the first retail expansion for the brand since its 2020 launch.
L’Oreal Groupe and Amorepacific have introduced breakthrough technologies at CES 2026 that are recognized as Innovation Award Honorees. L’Oreal debuted the Light Straight + Multi-styler and LED Face Mask. Amorepacific unveiled its Skinsight alongside its “AI skin analysis and care solution” developed in collaboration with Samsung Electronics, and beauty devices from its brand makeON.
The Beauty Architects CEO, Shannaz Schopfer explains a new era for beauty. Beauty is entering what I call The Longevity Era, a shift from short-term fixes to solutions that strengthen, protect, and sustain the skin, hair, and senses over time. This next chapter moves beyond “anti-aging” toward a deeper mission: preserving function, enhancing resilience, and supporting long-term well-being.
Read the full list below.
1. Ranking the Top 20 Cosmetic Companies
2. Top 15 Fragrances in the World in 2024
3. Top 10 Haircare Brands in 2024
4. Bath & Body Works Announces Its Most Loved Fragrances of 2025
5. Sephora Announces Its 2026 Birthday Gift Offerings
6. Traackr’s Top Performing Beauty Brands
7. Tree Hut Debuts New Look & Feel
8. Selena Gomez’s Rare Beauty Debuts at Ulta
9. L’Oreal & Amorepacific Reveal Innovations at CES 2026
10. The Longevity Era: Where Beauty Builds for the Future
Thanks for reading our Breaking News.
We’ll have a new list for you next Monday.
Have a great week, and Happy New Year!
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