Beauty Launches

Weekly Recap: Rare Beauty’s Parfum, Deo. Recall, Mintel’s ‘Comfort Capitol’ & More

Below is a list of the top 10 most viewed news items on our site for the week ending on August 2, 2025.

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By: Rachel Klemovitch

Assistant Editor

Here’s your weekly recap—the most viewed news stories on our site for the week ending on August 2, 2025.

Rare Beauty announced its first Eau de Parfum. Rare comes in an accessibly designed bottle for people with dexterity issues. The oversized shape of the pump and bottle allows for a more secure grip, making it easier to press down on the pump with any part of the hand or body. The launch also includes 4 fragrance layering balms in sleek tubes. 

CeraVe marked 20 years in business with five new products, including Balancing Air Foam Cleanser, Blemish Barrier Patches, Acne Clay-to-Foam Cleanser, Intensive Moisturizing Cream, and Baby Eczema Relief Cream.

Charlotte Tilbury, the official beauty partner of the Dallas Cowboys Cheerleaders, revealed America’s Sweethearts’ looks for the 2025/26 NFL season. The products that create the look can also be found at Ulta Beauty.

Mintel analyst, Clare Hennigan explains how brands can build deeper connections with their audiences with the concept of “comfort capital”. More than just a trend, it highlights a growing consumer need for emotional security in volatile times.

The FDA announced a recall of three types of Power Sticks deodorants made by A.P. Deauville. This was because of “deviations from Current Good Manufacturing Practice” regulations.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top 15 Fragrances in the World in 2024 

3. Top 10 Haircare Brands in 2024

4. Selena Gomez to Launch Rare Beauty’s First Parfum

5. CeraVe Celebrates 20 Years with New Products

6. Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist 

7. Charlotte Tilbury Debuts Dallas Cowboys Cheerleaders’ New Look

8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify 

9. Mintel Introduces ‘Comfort Capital’—Bringing Relief in Uncertain Times  

10. FDA Recalls Power Stick Deo.’s For A.P. Deauville

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!

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