Here’s your weekly recap—the most viewed news stories on our site for the week ending on September 13, 2025.

Sincerely Yours skincare is a new brand of gentle products for the developing skin of Gen Alpha and Gen Z. The debut collection features a cleanser, serum mist, moisturizer, and mineral sunscreen.

Beauty Packaging sat with ABA Packaging to talk about the supplier’s new eco-friendly aluminum tube offerings. 

Former basketball star and TV personality, Shaquille O’Neal, has entered the fragrance category with his first scent. This self-titled “sophisticated eau de toilette” is packaged in a sleek black bottle with gold and copper accents. The bottle is also signed by O’Neal.

Banks Group has gained a majority stake in Byoma skincare from Yellow Wood Partners. This positions the brand to accelerate growth with continued innovation, broader reach, consumer experience, and education.

L’Oréal Paris unveils its latest innovation in age-defying skincare: Age Perfect Serum Le Duo. This two-in-one serum houses the formulas separately in a sleek gold-embellished bottle. Both serums dispense into your hand for a combined anti-aging serum. 

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top 15 Fragrances in the World in 2024 

3. Top 10 Haircare Brands in 2024

4. Introducing Sincerely Yours Skincare Brand at Sephora

5. ABA Packaging Offers New Eco-Solutions in Aluminum Tubes

6. Traackr’s Top Performing Beauty Brands

7. Shaquille O’Neal Enters Fragrance with New Signature Scent

8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify 

9. Bansk Group Acquires Majority Stake in Byoma

10. L’Oreal Paris Launches Age Perfect Serum Le Duo in Innovative Packaging

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!