Beauty Industry

Youth to the People Celebrates Its 10th Anniversary

To celebrate, the brand launches a limited-edition Superfood Cleanser designed by artist Sebastian Curi.

Youth to the People, the California-based, pro-grade vegan skincare brand, celebrated a decade of skin health with the launch of a Limited-Edition Superfood Cleanser. 
 
Designed by renowned LA-based artist Sebastian Curi, the bottle of this special release commemorates the brand’s 10th anniversary, reflecting the brand’s youthful mindset and transcending age. 
 
Since 2015, cousins Greg Gonzalez and Joe Cloyes have followed their grandmother’s legacy of professional skincare and holistic beauty practices. The brand creates products that blend high-performance ingredients with the power of superfoods—ingredients usually found in wellness circles.
 
Joe Cloyes, Co-Founder and CEO of Youth to the People, commented, 
 
“10 years of skin health is just the beginning. We’re committed to bringing high-performance, vegan, and clean products to our community, empowering people to feel their best at every stage of life.”
 
Inspired by the green juice craze, the Superfood Cleanser is a gel cleanser packed with super greens that uses plant-based surfactants and glycerin to clear makeup, sunscreen, and daily grime without leaving your skin feeling stripped. 
 
It’s pH-balanced to match your skin’s natural levels, so it cleans while keeping your barrier happy. Perfect for all skin types, including sensitive or acne prone skin.
 
Greg Gonzalez, Co-Founder and CBO of Youth to the People, said, 
 
“We wanted to create something special to mark our 10th anniversary—a celebration of how far we’ve come and the impact we’ve made on our community and the planet. This Limited Edition Superfood Cleanser with Sebastian Curi’s dynamic artwork reflects the energy we put into everything we do, honoring the beauty of skin health and the creativity that fuels our brand.”
 
The Limited Edition bottle can be found exclusively at Sephora, on the app, online, or in stores.
 
Sebastian Curi is known for his bold, colorful illustrations, where he explores themes of joy, energy, and whimsy, making him a natural fit for Youth to the People’s vibrant branding. 
 
Based in Los Angeles—where Youth to the People was born—Curi’s work embodies the spirit of innovation and imagination that defines the brand.

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