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Both exhibitors and attendees gave the global show’s newly added first-time venue a thumbs up.
February 26, 2024
By: Jamie Matusow
Editor-in-Chief
Cosmoprof/Cosmopack, with shows around the world that represent the entire beauty industry from formula to finished product, premiered in Florida on January 23-25 at the Miami Beach Convention Center. This second U.S. venue joins its sister event that takes place every July in Las Vegas. The Miami edition aimed to reach a different area of the U.S. as well as attract visitors and suppliers from Latin America and South America. According to Cosmoprof North America organizers, the event drew 19,000 visitors representing 113 countries, alongside an array of over 700 exhibitors from 40 countries. 56% of the Miami exhibitors were brand new to Cosmoprof. Exhibitors in the Cosmopack section accounted for about one quarter. “The success of the first edition of Cosmoprof North America Miami is really a positive signal for the development strategy of the Cosmoprof network,” said Antonio Bruzzone, Chief Executive Officer of BolognaFiere Group. “As a global partner for business for all beauty stakeholders, our aim is to facilitate networking and commercial relationships; starting from today, we can provide our global community with two specific events dedicated to the U.S. market, enriching the global offer of our international platform.” The general sentiment on the Cosmoprof Miami (CPM) show floor was that the event was an unquestionable success, with a “larger-than-expected” size, and companies and exhibitors that spanned the world from South America to China. Both attendees and suppliers that Beauty Packaging’s Publisher, Jay Gorga, and I spoke with, commented on the quality of visitors and the level of the leads.
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