Credo, the retailer known for leading the charge in clean beauty, is promoting its new Credo Skincare and Body Care brands—in sustainable packaging. Last September, Credo debuted the collection with an innovative first-of-its-kind pump, co-developed with Pact Collective.

When the team at Credo noted that fermented ingredients were popping up as one of the trending clean beauty ingredients for 2025, the brand partnered with Maine-based Atlantic Sea Farms. The company is the main producer in the U.S. for all CPG—and created a proprietary fermented kelp, exclusive to Credo Beauty’s formulation. 

The clean beauty retailer has now spent the last 10 years creating its Credo Skincare and Body Care brands and clean formulas. The team used customer data, experience, feedback, and in-depth analysis during product development. The team learned that hydration is its customers’ number one concern.

The Hero ingredient for Credo’s Body Care line is proprietary Sugar Kelp extract, “ethically harvested through regeneratively-farmed kelp in Maine, and boosted by its fermentation process to increase potency and absorption into the skin.”

Full disclosure, transparency, and ethical practices with packing and ingredients, including fragrance, are shared with consumers.

Product Lineup

Credo Beauty’s products include Credo Submerge Green Algae Ceramide Body Cream ($48); Credo Serenity Mineral-Rich Body Wash ($34); and Credo Seascape Ceramide Body Serum ($52).

In addition to sugar kelp, Credo’s clean formulas also feature mineral-rich sea water, and marine ferment, comprised of spirulina, seaweed, and sea lettuce. The lactobacillus ferment helps “to boost radiance and stimulate skin cells to reveal improved tone and texture.

About the Packaging

According to Credo, the line’s eco-friendly packaging uses 100% PCR PET recyclable bottles and +30% PCR mono-material pumps, “which were otherwise ocean-bound plastic.”

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