Sometimes it seems as if the Beauty industry is evolving at lightning speed. This is true of cosmetic products & categories, M&A and expansions, supply chains, new leadership, production—and of course, packaging and materials. This issue—and our latest content at BeautyPackaging.com—delves into many of these trends.

For example, in our latest exclusive video interview at BeautyPackaging.com, Larissa Jensen, Global Industry Advisor at Circana (and a member of Beauty Packaging’s Board of Advisors), brings us up-to-date on the latest prestige markets, and the customers who are currently driving the greatest sales. She also points out which products brands should be offering to this affluent demographic.

Another shift is related to product size. The use of sampling sizes has increased since the pandemic, thanks to innovative suppliers who conquered the fear of germs by developing new formats. Smaller packs have also become a larger revenue stream for brands and retailers—both as a way for consumers to enter the prestige market, and for them to access easy-to-carry essentials. See our feature story on Sampling, and my exclusive Q&A with Rosemarie Downey, Global Head of Packaging Research, Euromonitor International, about their latest global research on samples, small sizes, and unit doses.

As far as changes in production, our article on Made in the USA/NA continues to track the flow of cosmetic packaging manufacturers from near and far—those who are expanding their domestic operations, as well as an influx of international suppliers who want to be closer to the lucrative U.S. marketplace.

Quickening the pace of expanding their services, some suppliers are taking the M&A route—purchasing NA companies as a bridge to quicker operations.

Our Beauty Buzz news column shares the story of some of the M&A and management changes underway, including at ICONS Beauty Group, Lumson Group, and the Texen Group—as well as the rewards of leadership at the Estée Lauder Companies, Virospack, and Albert Paper Products.

Also of interest in Beauty Buzz is news on a move by The DPS Group and Landing International, toward enlivening a somewhat overlooked category, with huge potential for both customers and suppliers.

With the proliferation of Beauty industry trade shows—get ready for another. Cosmoprof NA recently announced a third U.S. event, which will take place in Manhattan in October 2025.

In the meantime, we’ll be reporting from industry events elsewhere in the world.

Beauty Packaging’s Publisher, Jay Gorga, and I look forward to seeing you next at MakeUp in New York and Luxe Pack Monaco!

Jamie Matusow
jmatusow@rodmanmedia.com