The Cosmoprof North America Las Vegas show showcased upcoming beauty trends, held insightful conferences, and displayed next-level packaging innovations. 

Beautystreams returned to the show this year to present its CosmoTrends report. The report spotlights 22 of the exhibitors, aligned with five emerging beauty directions. Below are the trends, along with suggested future opportunities for beauty marketers and brands.

Beautystreams’ 5 beauty trends, highlighted at Cosmoprof NA in Las Vegas

1. Skin Peace

The Skin Peace beauty trend is about the rising demand for skincare formulas for sensitive skin.

Future Opportunity: Elevate derma-style products with striking, out-of-the-box packaging, Beautystreams advises. Consider choosing a bold color or bright hue for an unexpected look. Leave clinical white behind to embrace a new design direction for packaging sensitive skincare products. Surprise consumers with new product formats for sensitive skin. Consider oil sticks and creamy balms, the report advises.

2. PDRN Power

The PDRN Power beauty trend is about this anti-aging, longevity-promoting ‘wonder’ ingredient. It has moved from injectables to topically applied products. 

Future Opportunity: Infuse PDRN into shine-reducing formulations and makeup. Place key actives front and center in marketing, and clearly explain what the actives do on packaging. 

3. Super Masks

Super Masks is the third emerging beauty trend. Skincare mask innovations include color-changing gel masks and silver ion sheets that conduct heat. 

Future Opportunity: Play up self-care moments on social media by making more colorful masks with peel-off effects. Infuse masks with fragrance, or ingredients that deliver lasting benefits. Explore different mask materials that allow the skin to more effciently absorb active ingredients. 

4. Lip Service

The fourth trend on the list, Lip Service, highlights the fact that Lip Care is advancing as a skincare category. Brands are launching lip balms, lip serums, and more, infused with advanced skincare ingredients. 

Future Opportunity: Consider elevating lip care with an innovative applicator that will amplify a product’s efficacy. Explore adding SPF or peptides to a color-infused gloss. 

5. Double Agent

Skincare devices are being combined with topical products for greater efficacy—so the Double Agent beauty trend direction is emerging.

Future Opportunity: To capitalize on this trend, consider pairing topical-infused devices with AI apps. The technology will enable consumers to tailor a skincare device’s actions to their skincare and hair care needs. Devices that mimic professional results at home will resonate with consumers. Cater to textured hair and darker skin tones—an often overlooked beauty consumer. Design light and ultrasound therapy devices to treat Black skin and hair safely.

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