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Beauty brand execs demonstrated the products in the running for a CEW Beauty Award this year.
September 26, 2025
By: Marie Redding
Senior Editor
Here’s a look at some of the beauty brands at the CEW Beauty Expo 2025—and scenes from the crowded floor. The event was held on September 18th at the Metropolitan Pavilion in New York City.
The annual event is a highlight for Cosmetic Executive Women (CEW) members. This year, the innovative products did not disappoint. As a precursor to the CEW Beauty Awards, the organization says the Expo is a way for members to try the products in the running for an award, before casting their vote.
In addition to testing the Finalist products that were on display, attendees engaged with all the product submissions—even the ones that didn’t make it to the final cut. In addition, unique brand activations made the evening enjoyable.
Click through the slideshow above to see scenes featuring some of the beauty brands at the CEW Beauty Expo 2025.
The CEW Beauty Expo 2025 by our contributor Nancy Jeffries.
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