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With the growing popularity of Amazon Premium Beauty, see which brands have opened a storefront.
June 13, 2024
By: Rachel Klemovitch
Assistant Editor
Amazon Premium Beauty is the largest online marketplace and offers brands a new way to reach more consumers. Many brands have already joined the trend and have opened their own official storefront where customers can browse products.
Brands offer a wide range of products and some brands, like Clinique offer personalized recommendations.
Below is a running list of brands that have opened Amazon Premium Beauty storefronts. Check in for updates.
The complete collection of skincare, complexion, body care, color care, and lifestyle offerings and an Amazon-exclusive Deeply Replenishing Squalane Facial Oil.
Clinique is the first ELC brand to open a storefront on Amazon Premium Beauty and offers a Skincare Analysis Tool for personalized product recommendations and skincare regimens.
Kiehl’s launched an Amazon storefront with several products that have been awarded Amazon’s Climate Pledge badge via the Cradle to Cradle certification.
Too Faced is the second ELC brand to open an Amazon Premium Beauty store and has partnered with content creator, Darcy McQueeny, as an official ambassador for the storefront.
Another ELC brand joins Amazon Premium Beauty. Bumble and bumble offers products as well as a hair styling quiz to help customers find the right products for their styling needs.
Function of Beauty hair care brand now offers its Target line of products on an Amazon storefront.
Clean hair care brand, Odele now offers seven products on an official Amazon storefront. This allows the brand to reach its customers where they are shopping.
This cult-classic brand known for its primers, has joined Amazon Premium Beauty. Smashbox offers bestselling products and a ‘Primer Finder’ to help customers find the primer that meets their needs.
Estée Lauder Companies’ men’s care line, Lab Series opened a storefront on Amazon Premium Beauty. Customers have access to educational resources and recommendations to treat their skin concerns.
K-beauty skincare and scalp care brand, Vitabrid C12 has launched on Amazon with eight of its ‘best-selling’ products. Six skincare and two scalp care products are now available on Amazon.
ELC’s flagship brand, Estée Lauder, has opened an Amazon Premium Beauty storefront. The brand offers a wide range of products and a Virtual Foundation Tool for comparing its Double Wear foundation shades.
The professional barbering and styling brand, Wahl Professional, announced its product portfolio’s debut in the U.S. Amazon Premium Beauty Store. The brand offers its Wahl Pro catalog of professional barbering and styling products.
Tarte Cosmetics is the latest brand to open an Amazon Premium Beauty Storefront. The brand offers a wide range of products, including the Shape Tape Concealer, Tartelette Tubing Mascara, and Maracuja Juicy Lip.
Aveda debuted in the U.S. Amazon Premium Beauty store, offering an immersive Hair Care Guide as well as a wide selection of Aveda’s vegan hair, skin, body, and lifestyle products.
Fawn, a dermatology-developed skincare made just for teens by Dr. Ashley Magovern and her teen daughters, is now available on Amazon following a successful DTC launch in December. Products include a cleanser, wipes, serum, and mask.
Sky Bliss, a brand dedicated to advancing modern self-care, unveils its skincare cosmetics and baby gift sets on Amazon. The brand provides practical, premium products that integrate seamlessly into the busy lifestyles of mothers.
Charlotte Tilbury is now available on Amazon Premium Beauty. The storefront features Shop the Look videos with tutorials and links to featured products, and a Find My Shade virtual tool.
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