Cosmoprof North America, aka Cosmoprof NA, will return to the Mandalay Bay Convention Center for its 22nd edition in Las Vegas on July 15th-17th. The b2b beauty trade show represents the entire beauty supply chain, from formulations and packaging to finished products.

Cosmopack at Cosmoprof NA features raw materials, ingredients, private label experts, contract manufacturers, machinery, primary packaging, secondary packaging, and other solutions for the beauty industry.

Beauty industry executives, brand founders, marketers, salon professionals, nail techs, makeup artists, packaging professionals, and others attend the show—for valuable networking opportunities while discovering the laetst innovations.

Cosmoprof NA is the leading B2B beauty trade show in the Americas. Last year, 26,000 attendees from 113 countries attended the trade show event. There were 1,145 exhibitors, from 45 countries. 

USA Beauty, a partnership between Informa Markets, Bologna Fiere, and the Professional 

Beauty Association, organizes the Cosmoprof NA shows. 

What’s New at Cosmoprof NA in Las Vegas?

This year’s Cosmorpof NA in Las Vegas will feature the latest beauty innovations in product formulations and packaging, on an expanded show floor. The Cosmopack section will return, larger than in previous years. A new hall will showcase Korean products, which are a consistent growth driver in the U.S. beauty market. 

The following curated sections will return:

• Discover Beauty
• Discover Black-Owned Beauty
• The Beauty Vanities

Not-to-Miss Speakers at Cosmoprof NA in Las Vegas

Google and Spate are partnering for the data-driven presentation, “Where is Beauty Going Next?” on Tuesday, July 15th, 2:30 – 3:30. (This is a paid session and part of the CosmoTalks lineup.)

Addison Cain, Senior Insights & Marketing lead at Spate and Lamarr Shand, Head of YouTube & Digital Video Strategy at Google will decode what’s capturing the attention of beauty consumers. You’ll learn how Gen Alpha engages with beauty—and how to evolve your brand’s voice, product strategy, and digital storytelling. 

L’Oreal and LTK executives will present, “Unlocking Omni-Channel Growth Through the Power of Social Selling” on Wednesday, July 16th, 4:30 – 5:30. (This is also a CosmoTalks paid session.)

Sarah Shaker, VP of Advocacy & Influence for the Luxe Division at L’Oreal USA will join Michelle Gulinello, Sr. Client Partner at LTK for a discussion moderated by Andrea Nagel, Chief Content Officer at CEW. Attendess will learn how to more effectively engage with consumers on platforms like TikTok Shop and LTK, to drive sales. Boosting engagement will have a greater impact on your brand, beyond these social platforms. Content creators influence purchasing behavior everywhere—including Amazon, in physical stores and on brand-owned e-commerce sites. 

Attend the Complimentary CosmoEducation Conferences

The Cosmopack Education track features a packed linup of speakers this year, and these conferences are complimentary, with your show badge. Advanced registration is encouraged, but arrive early to secure a seat.

One highlight is “The Science of Beauty: Biotechnology, Breakthrough Ingredients & the Future of Innovation” on Tuesday, July 15th, 2 pm – 2:45 pm. Ron Robinson, Cosmetic Chemist, Founder, & CEO of BeautyStat will join Dr. Robin Smith, Co-Founder of Exoceuticals, to discuss biotechnology’s impact on skin health and product efficacy. 

Smith is known for Exoceuticals’ exosome-based skincare innovation. Robinson’s BeautyStat is one of the industry’s most viral ingredient-driven success stories. Discover what’s next in ingredient innovation, from lab-grown actives to sustainable sourcing. Talk about why transparency, trust, and data-backed claims are essential for today’s consumer.

Another CosmoEducation confernece that caught our eye is “Betting on Gen Alpha” on Tuesday, July 15th, 3 pm – 3:45. WGSN’s team will discuss the spending power of the oldest Gen Alphas, now reaching their teen years—and their “appetite for skincare.” The speakers are Hannah Mauser, Sr. Beauty Strategist and Caro Bush, Beauty Strategist, at WGSN.

Pre-Register for Cosmoprof NA in Las Vegas

To learn more about Cosmoprof NA in Las Vegas and pre-register to get yiour badge in advance, visit Cosmoprof North America’s website. 

Upcoming Cosmoprof Trade Shows To Add To Your Calendar

Cosmoprof NA’s annual trade shows take place in Las Vegas, Miami—and we’re expecting details soon about the new event in New York. 

After Las Vegas, the next edition of Cosmoprof NA is in Miami on January 27th-29th, 2026, at the Miami Convention Center—save the date.

We’ll also be covering Cosmoprof Worldwide in Bologna, which tales place on March 26th-29th, 2026—mark your calendar. The Cosmoprof Worldwide trade shows, organized by Bologna Fiere Group, also take place in Hong Kong, Mumbai, and Bangkok.