Every year just before the holiday shopping season, Oprah Winfrey announces her infamous “Oprah’s Favorite Things” list. The beauty brands lucky enough to make the cut enjoy spiking sales as Oprah’s fans—and beauty consumers— scour the list to discover her favorites.

Packaging plays a role—so if you’re looking to get your product into Oprah’s hands and featured on the list next year, take a look, and take notes. 

Here are seven brands featuring beauty-related gifts featured on Oprah’s Favorite Things 2024 list. 

1. Pattern by Tracee Ellis Ross Blow Dryer for Curly, Coily & Tight Texture Hair

Tracee Ellis Ross, actress and founder of Pattern Beauty, created this first-of-its-kind hair dryer for curly, coily, and tight-textured hair. The four attachments make it easy to style using its AC motor that reduces drying time and an ion generator that smooths cuticles. It includes Diffuser, Brush, Wide Tooth Comb & Concentrator Nozzle.

2. Kandi Koated’s Makeup Brush Set

Designed by Kandi Burruss, entrepreneur, singer and Grammy Award-winning songwriter—and star of the Real Housewives of Atlanta—this set of seven makeup brushes with rose gold handles come in a rose gold case. Each brush features a motivational phrase printed on the handle.

3. People of Color Nail Polish Gift Set

People of Color, founded by Jacqueline Carrington, says she never saw images of nail polish colors reflected on brown skin tones in most marketing and advertising—and decided to do something about it. The brand’s first-ever gift set includes a set of three nail lacquers in Creme de la ‘Mel , Rodeo Drive, and Mother of Earth shades. The non-toxic “10-free” line is vegan, cruelty-free and made to complement the various shades of brown skin.

4. Anastasia Beverly Hills Lip Velvet Set

Anastasia Beverly Hills Lip Velvet set includes its new velvet-smooth lip color fomula—a weightless mousse. It offers full pigment, true-matte color in a cushiony formulation. The multifunctional, teardrop-shaped cushioned wand allows users to line and apply the lip color.

5. Tatcha Hinoki Body Products

This body wash set includes Tatcha’s Hinoki Body Wash, a soft exfoliating scrub; Hinoki Body Milk, a lightweight lotion; and Hinoki Body Oil—all formulated with a “forest awakening” scent. The brand uses mood-boosting botanicals, and the products are inspired by the ritual of forest-bathing. 

6. Chillhouse Press-On Nail Bundle

Chillhouse “Chill Tips” are salon-quality at-home press-on nails. The brand says they’re comfortable to wear, easy to use, and are applied with non-damaging glue.

7. Fancii’s ‘Mini Taylor’ LED Compact Mirror

This may be included on Oprah’s “Tech Gifts” section of the list, but we included it here. It’s a rechargable compact mirror with a slim design to fit into a jeans pocket—and, most importantly, three different light settings to check how your makeup will look under any conditions. Its even built-in “True Daylight” ring light that delivers 2x the brightness of other compacts.

Here is Oprah’s Favorite Things 2024 list in its entirety.

Click through the slideshow above to see what Oprah Winfrey had to say about each.