Exclusives

A Guide to All the Mergers & Acquisitions in the Beauty Industry in 2024

A running list of this year's mergers and acquisitions in the beauty industry, so far—involving both beauty brands and suppliers.

Author Image

By: Rachel Klemovitch

Assistant Editor

As companies merge, investments from new owners often fuel innovation. These new deals and partnerships are contributing to growth, overall—and helping the beauty and packaging industries prosper.

Whether you’re a brand owner, packaging supplier, or ingredient manufacturer—or work with these companies—keeping up with the latest mergers and acquisitions in the beauty industry can be a challenge. It’s also confusing to remember which beauty brands each company owns. We’re here to help. 

Keep up with ‘who-owns-who’ by bookmarking this story to check often for updates.

Tracking All the Beauty Industry Mergers & Acquisitions of 2024


Beauty Brands: Mergers & Acquisitions

January

Shiseido Acquires Dr. Dennis Gross Skincare

Shiseido subsidiary, Shiseido Americas Corporation has adopted a resolution to acquire DDG Skincare Holdings LLC, a company offering dermatologist-led, science-based prestige skincare under the brand Dr. Dennis Gross Skincare. The agreement was signed on December 22, 2023. 

What else does Shiseido own? Drunk Elephant, Nars, and Narciso Rodriguez are a few of its Prestige brands, while its Premium lines include several mid-priced lines sold in Asia. Shiseido is number six on our Top Global Beauty Companies 2023 Report.


L’Occitane Group Acquires Dr. Vranjes Firenze Fragrances

The L’Occitane Group has acquired Italian luxury home fragrance brand Dr. Vranjes Firenze—marking another step in the Group’s strategy to build a geographically balanced portfolio of strong premium beauty and fragrance brands.

Created in 1983 by Dr. Paolo Vranjes, Dr. Vranjes Firenze creates ‘Made in Florence’ candles and home fragrance products that aim to encapsulate the essence of Florentine artisanship combined with the innovation of fragrance science.
 

Suave Brands Company Acquires ChapStick

Yellow Woods Partners announced that its portfolio company Suave Brands has signed a binding offer to acquire the ChapStick brand from Haleon. The acquisition is intended to close in the first half of 2024 once regulatory approvals are finalized.  

According to Yellow Wood Partners, ChapStick will be the firm’s 5th corporate carveout in the past four years.

February 

Henkel to Acquire the Greater China Division of Vidal Sassoon

On February 1st, Henkel signed an agreement to acquire Vidal Sassoon and its related hair care business in Greater China from Procter & Gamble. The Vidal Sassoon portfolio offers shampoos, conditioners, and products dedicated to hair styling and treatments.

Henkel is 14th on our Top Global Companies report for 2023 and owns Schwarzkopf, Dial, Syoss, Alterna, Blendax, Blonde, Color & Art, Diadermine, and more. 
 

Bridgepoint Acquires RoC Skincare

Gryphon Investors finalized the sale of RoC Skincare to Bridgepoint Europe VII. The announcement was initially made in January and was closed on February 29th. Financial terms were not disclosed. 

 
RoC is one of Gryphon’s multiple investments in the beauty category. Gryphon also owns Goodier, Milani Cosmetics, and Revision Skincare. 

March

Clinical Skin Acquires Glytone

On March 4th, Glytone skincare brand was acquired by Clinical Skin. Glytone is known for providing dermatological skincare products. Clinical Skin hopes that Glytone can help advance its presence in the cosmeceutical skincare market. 

Glytone is known for providing dermatological skincare solutions. The brand has benefitted from Pierre Fabre Laboratories’ dermo-cosmetic solutions for 20 years.

April

Monogram Capital Partners Owns Most of Tru Beauty & Fragrance

Monogram Capital Partners acquired the majority of Tru Beauty & Fragrance shares on April 2nd. Monogram will help expand Tru in Canada, Europe, the UK, and the U.S. This is Monogram’s seventh beauty brand investment within the past five years. 

June

ELC Finalizes DECIEM Acquisition

The Estée Lauder Companies has completed its acquisition of DECIEM. ELC became the majority owner in 2021 and has now purchased the remaining shares. ELC will now oversee The Ordinary brand.  

Ranking third on our Top Companies list, Estée Lauder Companies owns Estée Lauder, Aramis, Clinique, Lab Series, Too Faced, Dr.Jart+, Niod, Aveda, and more across multiple beauty categories. 
 

Kering Beauté Gains Majority of Matière Première

Matère Première has finalized its second round of funding in which Kering Beauté acquired a minority stake in the brand. Kering hopes to expand the brand by strengthening its online and e-commerce presence.  

Matère Première perfume brand was founded by Aurélien Guichard, Cédric Meiffret, and Caius von Knorring.
 

Yellow Wood Partners Completes Elida Beauty Acquisition

Yellow Wood Partners is now the owner of Elida Beauty, having acquired the portfolio from Unilever. Along with the acquisition, Alfie Vivian has been appointed CEO of Elida.

The Elida Beauty portfolio includes Q-tips, Caress, Ponds and St. Ives (for North America and Europe only), Impulse, Noxzema, Monsavon, and Timotei, among others. 
 

L Catterton Acquires Stripes Beauty

L Catterton has acquired Stripes Beauty. Founded by Naomi Watts, the brand aims to normalize conversations about menopause and other symptoms associated with natural hormonal changes as women age. 

L Catterton has invested in a variety of beauty and wellness brands including, Function of Beauty, Honest, Irene Forte Skincare, Kiko Milano, Squared Circles, Hi! Papa, and more across multiple business categories.

July

American Exchange Acquires Indie Lee

Clean beauty brand Indie Lee, has been acquired by the American Exchange Group (AXNY). The Group hopes to expand the brand’s portfolio and its retail presence. 

AXNY is primarily a fashion accessories product and brand management company that has recently begun expanding into the beauty and personal care industry. 
 

TSG Consumer Partners Invests in Summer Fridays

Summer Fridays, a clean, premium skincare and hybrid makeup brand, has received a strategic growth investment from TSG Consumer Partners, a leading private equity firm. Prelude Growth Partners will exit its investment in the company as part of the transaction.

TSG is a consumer-focused investment company that is also an investor in Huda Beauty as well as a large variety of categories including health and wellness, food and beverage, eCommerce, fintech, and mobile gaming.  
 

Winky Lux Gains Investment from CORE

CORE Industrial Partners has made a majority investment in Winky Lux, a trendsetting beauty brand known for its innovative products and commitment to clean, cruelty-free formulations. 

CORE is a private equity firm with over$1.58 billion in capital commitments.This investment allows Winky Lux to fund the expansion
of both its digital and brick-and-mortar retail channels.

August

L’Oréal Acquires Stake in Galderma

L’Oréal has purchased 10% stake in Galderma. This marks L’Oréal’s first injectables products. The companies previously announced a partnership to collaborate on research and development initiatives. 

L’Oreal is number one on our Top Companies report and owns multiple skincare brands including La Roche-Posay, Vichy, CeraVe, SkinCeuticals, and Skinbetter Science.

September

L’Catterton Acquires Majority of Stenders

L’Catterton has acquired the majority stake in Stenders, a Nordic bath and body care company. This will enable Stenders to accelerate global expansion. 

Stenders’s products are made in Latvia using natural ingredients and packaged using fully recyclable materials. 
 

October

Sodalis Group Acquires HRB Brands

Tengram Capital Partners, a middle-market private equity firm, sold HRB Brands to Sodalis Group, a European-based beauty and personal care platform.
 
HRB is a leading hair care and skin cleansing business, including twenty brands such as Alberto VO5, Zest, Coast, Brut, Pert, Sure, Zero Frizz, Rave, SGX NYC, and Thicker Fuller Hair, among others. HRB’s brands are present in over 30 million households across the Americas and enjoy deep consumer loyalty for their quality at accessible price points.
 

Unilever Sells Its Russian Business

Unilever has completed the sale of its Russian subsidiary to the Arnest Group, a Russian manufacturer of perfume, cosmetics, and household products.

With this Unilever has removed its presence from Russia, having sold its four factories and its Belarus business.
 

Pacific World Corp. Acquires Nails.Inc

Nails.Inc has been acquired by New York-based private equity firm Pacific World Corp. Nails Inc founder, Thea Green will remain as head of the brand. 

Pacific World Corp. is a wholly owned subsidiary of Prospect Capital and oversees other nail care brands such as Sensational and Nailtrual. 

November

Inspired Beauty Brands Acquires Fix Your Lid

Inspired Beauty Brands, Inc. (IBB) acquired Fix Your Lid, a salon-quality men’s grooming and styling brand. Fix Your Lid products are made in the United States by HBB Consumer Products LLC.

Fix Your Lid joins IBB’s portfolio of beauty brands, including HASK, Gray Away, and HnP. IBB’s products are sold in over 50 countries worldwide, including at key partners such as Target, Walmart, Amazon, CVS, and Walgreens.

 

Beauty Suppliers: Acquisitions & Expansions

January

IBG Acquires Roberts Beauty 

Innovative Beauty Group has acquired Roberts Beauty, a privately-owned full-service provider specializing in custom-designed packaging and turnkey solutions. The acquisition reflects IBG’s strategy to access specific market segments and regions.

March

Leste Group Gains Significant Stake in Prestige Cosmetics 

Leste Group acquired a significant stake in Prestige Cosmetics, a leading distributor of luxury perfumes and cosmetics in Brazil. Leste plans to expand Prestige’s distribution capabilities in North America and other areas around the globe. 

April

Clariant Acquires IFF’s Cosmetic Ingredients Business

IFF completed the divestiture of its Cosmetic Ingredients business to Clariant on April 4th. As a part of Clariant, the business will continue to deliver innovative ingredients for the cosmetic and personal care product portfolio.

May

Fedrigoni Acquires Majority Stake in POLI-TAPE Group

Fedrigoini has agreed to acquire a majority stake in the POLI-TAPE Group, which specializes in high-quality materials for graphic applications, including textiles, signage, digital printing, and specialties.

June

Fremman Capital Acquires IBG

IBG has been acquired by Fremman Capital, a European private equity firm. IBG departs its former shareholder, Albéa to expand its capabilities. 

July

Givaudan Acquires Remaining Stake in b.kolor

Givaudan has finalized the acquisition of b.kolormakeup & skin. In July of 2021, Givaudan purchased 25% of b.kolor. In acquiring the remaining shares, Givaudan expands its makeup and skincare formulations. 


Lumson Group Sells Marino Belotti Stake

The Lumson Group has sold its stake in Matino Belotti to focus on its presence in the skincare sector. Lumson was supported by an internal business development team consisting of Simone Cocchi and Fabio Priori

September

kdc/one Acquires Laffon

kdc/one has acquired Italian-based Laffon S.r.l., a specialist in make-up packaging manufacturing. This expands kdc/one’s capabilities to meet growing market demands. 
 

Read Next

A Recap of the Beauty Mergers & Acquisitions in 2023

 

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters