Custom packaging and turnkey solutions provider GPI Beauty has appointed Katie Reed as Vice President of Sales. Reed brings more than 18 years of packaging experience in sales leadership, business development, and global packaging development and innovation. 

Most recently, Reed served as Executive Vice President of New Business Development at Twelve NYC, where she expanded the company’s global client base and forged high-value partnerships. She previously held a key sales role at FusionPKG, delivering award-winning packaging solutions to leading beauty brands.

She has also held brand packaging positions at Bobbi Brown Cosmetics, L’Oréal, and Estée Lauder Companies, where she managed global package development and innovation projects from concept through launch.