The specific needs and expectations of consumers, the diversification of beauty profiles, the popularity of certain products on social media, and point-of-sale events all feed this personalization trend.
 
Texture, color and materials; bold designs that reflect the personalities of their proud users or federate a community of fans on social networks and assert the brand’s DNA…The focus is now on packaging design for increasingly personalized, highly Instagramable cosmetics.
 
Albéa has integrated expertise and savoir-faire in both packaging design and personalization.

DOWNLOAD THIS EXCLUSIVE TO LEARN MORE >>>