This year marks an important milestone for GEKA in Latin America: Shadow Printing is now newly available at their upgraded facility in Brazil. Following significant investments that expanded and modernized the São Paulo site—including a major increase in production space and the integration of new technologies—GEKA can now offer this innovative and sustainable decoration process directly within the region.

As André Araujo, Managing Director of GEKA Brazil, explains, “After 10 years of operation in the country, we are preparing for the growth of the market and our customers, bringing more innovation, quality and service.”

Araujo emphasizes that he is thrilled to see the unique Shadow Printing introduced locally, as he believes it opens the door to even more creative and technological opportunities for GEKA’s customers in the region. These enhancements strengthen the site’s responsiveness and provide brands across Brazil and Latin America with high-quality decoration capabilities close to their production base. The strategic expansion not only increases capacity by around 25% but also enables the seamless integration of advanced decoration techniques into local manufacturing workflows. 

Shadow Printing for Sustainable Packaging Decoration

Shadow Printing itself represents a breakthrough in sustainable packaging decoration. As a newly introduced technology at the Brazilian site, it stands out because it creates striking visual effects without the use of any foil or ink. Instead, its aesthetic impact is achieved through precisely engineered surface structures, generating sophisticated contrasts between matte and shiny areas that wrap effortlessly around the entire 360° surface of a cap or bottle. Compared to matte lacquering, patented Shadow Printing technology achieves a minimum 25% CO2 emission reduction. This makes the technique both environmentally responsible and visually powerful, supporting brands seeking modern, premium, and differentiated packaging. 

Design Flexibility

What truly sets Shadow Printing apart is its extraordinary design flexibility. Complex patterns, customized textures, and intricate graphic elements can be built directly into the surface, resulting in designs that are tactile, multi-dimensional, and unmistakably unique. The interplay of matte and glossy zones creates a dynamic visual effect that elevates brand aesthetics and enhances shelf impact. Because the design is integrated into the component itself, even fine details remain crisp and durable—ideal for brands aiming to elevate their identity through innovative packaging. 

Another advantage of offering Shadow Printing locally in Brazil is the ability to combine it with other decoration methods, such as hot foil stamping or silk screen printing. This layered approach allows metallic highlights, opaque color elements, or signature branding accents to be added on top of the ShadowPrinting structure, unlocking endless creative possibilities. 

By making this technology available directly in Brazil, GEKA empowers regional and international customers to achieve high-impact, sustainable decoration effects with greater agility and security. The integration of Shadow Printing into the Brazilian facility not only strengthens production flexibility but also reinforces GEKA’s position as an innovation leader across the Latin American beauty market.

GEKA now offers Shadow Printing directly in Brazil, enabling sustainable 360° matte and shine effects without foil or ink. The patented decoration technology significantly expands creative possibilities for brands seeking distinctive premium packaging while at the same time enabling brands to reduce their EO2 emission on each particular product. The introduction of Shadow Printing enhances GEKA Brazil’s capabilities and opens new opportunities for customers across the region.