As the global business landscape continues to evolve under the pressure of geopolitical tensions, shifting trade policies, and rising consumer demands, beauty brands are increasingly seeking partners who can offer more than just design expertise—they need stability, flexibility, and long-term strategic value.

Asquan, a global leader in cosmetic and skincare packaging solutions, has positioned itself at the forefront of this transformation. In response to the latest tariff increases on Chinese-manufactured goods and an overall call for greater supply chain resilience, the company has taken proactive steps to diversify its manufacturing base. Asquan’s forward-thinking strategy centers on one key objective: to shift 50% of its production outside of China, ensuring clients benefit from reduced risk exposure and continued cost-efficiency.

A Strategic Shift: Supply Chain Diversification

China has long been the epicenter of beauty packaging manufacturing due to its scale, speed, and pricing advantages. Asquan has built strong relationships with best-in-class suppliers throughout the region and will continue to support production in China for the foreseeable future. However, with tariffs adding cost burdens and uncertainty around long-term trade policies, the company recognized the need to act.

To reduce reliance on a single sourcing hub, Asquan is executing a global supply chain diversification strategy. By expanding operations into multiple regions, the company is building the infrastructure to meet client needs with greater agility—no matter where or how market conditions change.

Expanding Across Asia

A key component of this strategy is the development of new production partnerships across Malaysia, India, Vietnam, Indonesia, and Thailand. Each of these countries offers unique manufacturing strengths and presents an opportunity to replicate the quality, efficiency, and flexibility traditionally associated with China—without the impact of tariffs.

These regional expansions are not reactionary; they are the result of long-term investment and strategic vetting. All partners meet Asquan’s rigorous standards for compliance, quality, and ethical production. The result is a more balanced and resilient supply chain capable of serving a wider array of client needs and timelines.

North American Growth and On-the-Ground Support

Beyond Asia, Asquan has also turned its focus to North America, with particular emphasis on manufacturing in Mexico. Leveraging the benefits of the USMCA (United States-Mexico-Canada Agreement), Asquan’s Mexico-based production partners offer tariff-free access to the U.S. and Canada, shorter lead times, and easier logistics for regional brands.

Crucially, Asquan has deployed team members on the ground in Mexico to provide direct oversight, facilitate smoother communication, and uphold the company’s high service standards. This local presence ensures clients receive the same level of support and precision that Asquan is known for globally.

Whether clients require injection molding, blow molding, extrusion molding, or specialty glass production, Asquan’s broadened network allows for tailored production routes that balance cost, time, and sustainability considerations.

Innovation Meets Infrastructure

Asquan’s strength has always been its unique blend of creativity, engineering, and execution. With an award-winning in-house design and innovation team, the company has helped countless brands launch iconic packaging—from trend-led designs to highly technical sustainable systems.

Now, Asquan pairs this innovation with an increasingly global infrastructure. Its expanded supply base allows clients to bring ideas to life faster and with greater flexibility. This is especially critical in today’s climate, where being first to market—or pivoting quickly—is often the key to brand success.

The Asquan Standard: Built for the Future

This evolution in Asquan’s global operations is not just about geography—it’s about offering clients a higher standard of partnership. The company refers to this as The Asquan Standard: a commitment to delivering smart, scalable, and sustainable solutions through a reliable and future-ready supply network.

By diversifying its supply chain, Asquan enables clients to:

• Reduce their exposure to geopolitical risks and tariff fluctuations
• Access alternative regional manufacturing without sacrificing quality
• Meet ESG and compliance targets through responsible production
• Stay agile and responsive in a constantly shifting global market

This balanced approach gives brands greater confidence in planning long-term, knowing their packaging partner can adapt to global trends while maintaining consistency and excellence.

A Global Partner for What’s Next

Asquan’s transformation reflects a broader truth across the beauty industry: in a world of uncertainty, partnerships built on agility and foresight are more valuable than ever. As the company continues to grow its international manufacturing capabilities, one thing remains unchanged—its unwavering dedication to client success.

Whether supporting fast-paced indie startups or global beauty giants, Asquan offers more than packaging. It delivers vision, reliability, and a path forward. With operations now strategically distributed across Asia and North America, Asquan is well-positioned to help brands navigate the future with confidence.

In an era where resilience is the new competitive edge, Asquan stands ready as a trusted global partner—diversified, dedicated, and designed for what’s next.