Are you designing your product’s packaging? If you are nodding your head yes, then it’s essential to concentrate on the packaging factors that can readily influence the behavior of your intended audience. Take note of this and make your products catch the eyes of your target audience.

What Factors Influence Customers?

1. Colors
The color of product packaging holds a significant influence over a potential customer’s decision-making process. The reason is various hues can elicit various emotions and serve as attention-grabbers. Research indicates that within the first 90 seconds of seeing a product, a customer’s decision to purchase is heavily influenced by color, with 62 to 90 percent of this judgment is based solely on color.

So, by utilizing colors effectively, a product’s packaging can effectively communicate its identity and set the appropriate tone or mood for potential customers.

2. Reflect your Brand’s Vision
Consumers are increasingly inclined toward making informed and ethical shopping decisions, and it is crucial for brands to convey their values and vision to customers; product packaging is the best way to do that. The rising awareness of issues such as product transparency, ethical sourcing, and environmental sustainability has prompted consumers to support brands that align with their values. Including labels and certifications on product packaging can demonstrate a brand’s commitment to these causes.

3. Branding
Packaging plays a significant role in developing brand loyalty among consumers, as recognizable brand names and packaging styles create attraction through their colors, symbols, or packaging types. Creating a distinct packaging style for product lines or groups makes it easy for customers to recognize the brand in any retail environment. This is crucial as there are many options available both online and in traditional retail channels.

4. Packaging’s Dimensions
When it comes to measurements of the product’s packaging like its shape or size, there isn’t a one-size-fits-all solution for all the brands. It depends on diverse factors, including the size of the product and the potential audience. Hence, it’s necessary to comprehend the expectations of your target audience while determining the packaging’s shape and size. The ideal thing is, that reaching packaging engineers can assist you in deciding the right size of packaging for your products.

5. Conveys message
Your product packaging acts as a direct line of communication with your customers. Therefore, the design and information printed on it should provide an introduction to the product and preempt any potential questions. Including additional details on the product label, such as specifications, product details, and USPs, can significantly impact consumer behavior. These paramount details allow buyers to make informed decisions about whether the product meets their requirements. Also, including this information, can help improve your brand’s prominence and develop a sense of trust between you and your customers.

Leave a Better First Impression

Are you all happy to learn the factors that can make or break your packaging in the market? Well, product packaging has a significant impact on consumer behavior, as we tend to make instant judgments based on appearances when shopping.

If you’re looking for an iconic packaging solution, consider working with BIG SKY PACKAGING. Our packaging engineers offer a range of options that can help your product stand out on the shelves.

Let’s Create Distinctive Packaging For Your Brand…

This blog was originally published >> here.