The expert in puffs and sponges launches a new eye-catching, branding technique.

The importance of branding cannot be overstated.  Embedding your colors, logo, name, or special message into a product is fundamental to a brand’s mission.

Now, The Penthouse Group (PHG) has solved the decades-long conundrum of legibly decorating on a cosmetic sponge.

Various foams are used in cosmetics, ranging from Nitrile Butadiene Rubber and Polyurethane, to Rubycell. These foams have inherent characteristics that have not lent themselves to traditional decoration methods. Essentially, the foam pore structure tends to absorb or repel inks and other decoration techniques, thus limiting the ability to effectively broadcast your brand image.

Creating Superior Branding

Steven Ostrower, President of PHG, says, “We were the first company to bring synthetic Nitrile Butadiene Rubber Sponges to the U.S. Cosmetic Market. Since that time, it has been our mission to provide greater value and experience to our customers. Superior Branding is the innovation that brings Sponges to the next level. We are so proud of this advancement.”

How PHG Met the Challenge

Throughout its history, PHG has been challenged by its customer base to expand its capabilities in the ever-changing cosmetics market. Through investment, experimentation, and R&D, PHG has incorporated laser etching, specialized pad printing, hot-stamping, and embossing into their automated sponge production in Asia. This has enabled them to offer new and improved branding options on challenging cosmetic sponge surfaces.  These options are available as single- or multi-color decoration, and offered in both very fine and bold applications. There are very few limitations due to the variability of the decorating equipment in place. All options are cost-effective with negligible start-up costs.

Family-Owned and Operated

PHG is a 73-year-old family-owned and operated company based in New York. Best known for Cosmetic Sponges, Puffs, Applicators, and more, PHG is globally situated with plants in the U.S., China, Thailand, Japan, and Europe.  All factories are globally compliant and audited by their strict customer base. They carry multiple ISO, SA8000, and Ecovadis certifications. PHG can be reached at www.thepenthousegroup.com , info@thepenthousegroup.com, and 516-379-1300.