Lumson, a leader in premium airless solutions with pouch technology, is setting new standards in the airless packaging world with the launch of XTAG: a 15 and 30mL glass bottle featuring an airless refill system that uses pouch technology. This product represents a new approach to consumption that respects the planet, people, and processes. In one word: positive luxury!

Aesthetic innovation, safety, and sustainability are the key elements of this premium solution, which combines the advantages of a refill system with the benefits of an airless glass design featuring a pouch. Its sleek, contemporary lines, sustainable approach, and pouch technology for optimal formula protection make it a forward-looking packaging solution that captivates and seduces at first glance.

Attention to detail is critical. To ensure consistent shapes and flawless results, the glass bottle is crafted using pressé technology for a premium design. Lumson offers extensive in-house customization options—from the inner and outer glass to the refill, pump, and cap—enabling fully tailored solutions. And all of this is done without compromising sustainability: XTAG’s airless refill system with a pouch reduces CO2 emissions by 38%*.

THE FUTURE OF PACKAGING? REFILLS!

Refillable packaging is the future, and the data backs it up. In January 2024, Circana reported that sales of refillable packaging solutions grew by 62%, with refill sales alone up by 72%. This is a substantial surge, especially in Europe, where 64% of consumers view refills as a more eco-friendly alternative to traditional packaging. And they’re right: while maintaining a sophisticated, luxurious appearance and allowing for creative design, refill solutions reduce the amount of packaging produced and discarded. These are important factors, particularly when you consider that the cosmetics industry accounts for 0.5% to 1.5% of global greenhouse gas emissions. According to Quantis, product usage (40%), transportation (20%), and packaging (20%) are the main contributors to a product’s carbon footprint.

For the sake of our planet’s future, a shift toward greener practices is essential. This means embracing a consumption model focused on reduction and reuse, with a design approach—starting with packaging—that prioritizes recovery and recycling. Lumson has taken this step. The Italian company, renowned for its technical expertise, production excellence, and commitment to sustainable innovation, is leading the way with cutting-edge, greener solutions rooted in the 3Rs: reduce, reuse, and recover. The latest example of this is XTAG, the new airless refill system with pouch technology available in 15 and 30mL sizes.

“XTAG represents not only technical and manufacturing innovation but also reflects two complementary aspects of sustainability: reuse and recovery. Our aim wasn’t just to create something new, but to do so with sustainability in mind. For example, using 1 million units of XTAG could reduce CO2 emissions by 116,700 kg**, equivalent to 536,305 km driven by car—or, to put it another way, more than 10 trips around the world***!” explains Matteo Moretti, President of Lumson.

*Results obtained by comparing a standard 30mL airless glass bottle with a plastic pump and overcap with XTAG after three refills (source: SPICE).
**SPICE analysis: comparison between a standard glass airless bottle with a plastic pump and overcap and XTAG with 1, 2, or 3 refills.
***Analysis conducted using impactco2.fr.