On May 7-8, the sun shone on New York City’s colossal Javits Center, as cosmetic industry buyers and more than 200 exhibitors gathered at the annual B2B Luxe Pack New York (LPNY) event to network, match brand-supplier needs, exchange information, and participate in a vibrant educational program. Show organizers reported a record-breaking 5,400 attendees.

From primary and secondary packaging, to formulation and dispensing, to evolving tariffs and trend forecasting, the show floor bustled with excitement over the entire two days. This year’s edition featured more than 40 new packaging experts. 

Sustainable packaging and CSA awards were determined for suppliers who had submitted products to the popular competition beforehand. 

Show Floor Talk

As has become the norm over the last few months, tariffs were an overriding topic of conversation and a cause for industry uncertainty on both brand and supplier sides. Some manufacturers have already redirected their supply chains, while others are in the process. Several touted their Made in USA status. Others noted that MOQ’s have been lower, while inventories fill in for distribution.

Notable Trends

Every industry show seems to display its own prominent, current trends, while sustainable packaging remains an overall umbrella category. At LPNY, paper packaging made more of a packaging statement with products from sachets to bottles, and gorgeous papers for cartons to mailers. (For more on innovative cartons, please see the article in our June 2025 issue, “Secondary Packaging, with Primary Appeal.”) Examples of eye-catching decorative effects including foils and images added to the allure. 

The trend toward glass as an alternative to plastics, noted by some suppliers as “glassification,” stood out as a leading concept at several stands, along with lightweighted glass, glass caps, and glass refillable jars and bottles. Some of these items had also been designed as second-use “keepsakes.”  

Highly decorated tubes, using new techniques, appeared sans seams, for continuous branding opportunities. “Super-sized” tubes and bottles, particularly for hair care and body care, also seemed to have a larger presence amid skincare, makeup, and fragrance. Luxe fragrance packaging maintained its current burgeoning interest, while small charms and novelties also picked up speed. Bio-materials have also gained an increased presence in the marketplace. 

The trend toward fusing luxe and premium packaging with sustainable assets is now pretty much a given.

“Luxe Pack New York is more than a packaging trade show—it’s where the future of premium packaging takes shape,” said Fabienne Germond, Global Director at Luxe Pack. “We’re excited to welcome the industry’s leading creative minds to an environment where innovation meets business opportunity.”

In general, the exhibitors we spoke with all reported that this year’s LPNY was a great industry event, with orders taken from both Indie and global brands.

Up Close with Exhibitors

Following is a rundown of suppliers and highlights we spotted on the show floor. Companies are arranged in alphabetical order:

ABA Packaging

In addition to a wide variety of packaging—metals, glass, and more—ABA Packaging presented its newly available airless systems. Sage and Aspen are sleek, mono-material airless systems made entirely from recyclable polyethylene (with a bio-based option, too). Designed for lotions, creams, and vitamin C treatments, these systems feature a smooth piston design that prevents clogs and protects delicate formulas.

Eco-conscious, efficient, and easy to use—Sage and Aspen are the ideal match for modern skincare. 

Albéa Cosmetics & Fragrance 

One of the lines Albéa Cosmetics & Fragrance featured at LPNY was its North America collection, including sustainable packaging options for lipsticks, mascaras, jars, and more.

This NA Collection can be produced in Albéa Matamoros, the Mexican “center of excellence” for mascara, lip gloss, and lipstick packaging. This local manufacturing capability allows Albéa to serve the American market “with greater efficiency, providing faster delivery times, reduced transportation emissions, and more sustainable supply chain practices.”

Albéa Tubes also highlighted its Queretaro plant in Mexico, where the Metamorphosis paper-based cosmetic tube, paired with the EcoFusion Top are manufactured. This eco-designed solution offers up to 50% paper, providing brands with an 80% weight reduction compared to standard heads and caps. Some of the lightest caps on the market were also shown at the booth. 

Anomatic

“Eco-alloy” was the name of the game at Anomatic, where Eric Leray, Vice President of Sales, told us about several eco-alloy product offerings. High-Recycled Content (HRC) is a 41% reduction from the industry standard; Low GHG High Pure material is a 61% reduction from the industry standard; and Evercycle material is an 89% reduction from the standard. Anomatic operates 3 glass plants in Ohio, and has worked with several glass suppliers, providing aluminum caps for glass jars and lipsticks.

APC Packaging

APC Packaging exhibited its Adapté Collection, described as “a cohesive, adaptable, and customizable option for brands.” This new concept showcases a variety of interchangeable caps, pumps, sprayers, and droppers that can fit onto the same bottle, offering brands a cohesive and adaptable packaging solution.

Aptar

At LPNY, Aptar stood out with a wide array of packaging products, with assets including airless (including glass), 360-degree dispensing, sustainability, and a low carbon footprint. One item that drew attention was the sustainable, airless glass Astrea bottle, which boasted a transparent design; excellent formula compatibility and high impermeability; airless benefits: formula protection; high evacuation rate, 360° dispensing; a low carbon footprint vs molded glass bottle with dispenser; a piston made of PE; and robust form with high wall thickness and stabilizing. The Nomad Refill was presented as the first purse spray that’s refillable in less than 5 seconds, directly from a fragrance bottle.

Asquan

Asquan’s Bondi features an innovative push-button dispensing system that transforms how low-viscosity formulas are poured. With a focus on seamless user experience and precise application, Bondi’s patent-pending design ensures a controlled, uninterrupted flow, “setting a new benchmark in beauty and skincare packaging.” Bondi features an “advanced vented nozzle that provides smooth and effortless dispensing,” which prevents airlock disruptions, ensuring a continuous and steady stream. The cap is crafted from PET & PP/Elastomer, and the bottle is available in standard PET or customizable glass.

Squeezable Halo tottles, available in 30-, 50-, & 100ml, feature a unique angled cut and cant, with a smooth, pebble-like shape for “an ergonomic feel and modern appeal. Perfectly designed for effortless dispensing and standout shelf presence.” All parts are PP.

Berry 

At LPNY, Berry unveiled its new patented DecoFusion™ tube technology for “enhanced branding and sustainability.” This innovative technology allows for 360° uninterrupted artwork with improved consumer “bounce-back” experience and thinner sidewalls to reduce material.

The process produces a seamless construction tube with high-impact, high-resolution graphic decoration while maintaining a premium rebound and feel.

“This revolutionary tube delivers spectacular graphics, a better consumer experience, and sustainability benefits, all in one package,” said Brian Jacobi, Chief Commercial Officer for Closures, Bottles & Specialties at Berry Global. 

The full process, from resin pellet to substrate, decoration, finished tube, and closure, is all within one supply chain. 

Bormioli Luigi 

Bormioli Luigi brought its American and Italian teams to LPNY, where they presented brands with a selection of decoration solutions, including Inside, an internal lacquer compatible with even the most concentrated formulas; the deep shades reveal the material and define the contours of the bottle. Metallic shades can also be applied with the Inside technique, as well as through surface metallization. Also featured was the “sputtering” technique, as well as a selection of iconic launches including Devotion from Dolce & Gabbana, Trussardi, Burberry Goddess, and Armani Privé. 

Simone Baratta, director of the group’s beauty division, explained, “While the geopolitical context is fostering a context of uncertainty today for Italian companies, we remain confident about our positioning on the American market.” 

Cosmopak 

At this year’s Luxe Pack New York, Cosmopak, known for its speed to market approach, unveiled its latest “Let’s Create” collection—a showcase of the company’s innovation, trend insight, and commitment to eco-forward materials. Featuring turnkey packaging solutions and a curated range of accessories, the collection highlighted everything from best-selling clean mascaras to new solid fragrance formats that empower brands to develop custom or benchmark-inspired scents. New to the lineup were on-trend keychain beauty accessories, including jars, vials, and lipsticks—perfect for portable, stylish beauty on the go. With packaging options made from glass, mono-materials, paper, and metals, and cosmetic bags in diverse materials and decorative finishes, the line exemplifies Cosmopak’s design-forward approach. 

Coverpla

At Coverpla, Sarah Orlowicz, the company’s Brand Marketing Specialist, explained that this year’s newest additions to their cap collection celebrate the art of “materiality” and form. Clean architectural lines meet rounded, organic shapes in a series that plays with tension, balance, and texture.

“From the quiet elegance of raw wood to the high-gloss seduction of resin, from the crystalline clarity of Surlyn to the cool, substantial weight of zamac,” she said, “each cap is designed to offer not just closure, but character.”

One standout: a resin cap modeled after a weathered stone found on the beaches of Nice, not far from the company’s headquarters. 

Curtis Packaging

The emphasis at Curtis Packaging was on the efficiency and cost-saving factors of their new press technology. Don Droppo, Jr., president & CEO, told Beauty Packaging about their new installation of “the largest Koenig and Bauer Rapida 145 press configuration in the U.S.” He explained how it stands out with its 9 color units all-UV press with multiple coaters. Doubling the square-inch size of a traditional 28-in X 40-in press, it accommodates a sheet size of 42-in X 57-in. 

Droppo compared the new 42-in X 57-in press with the traditional 28-in X 40-in, and found with the size and speed of printing and cutting, they can print 1 million units on the KBA 145 in much less than half the time of the traditional press (33.38 hours compared to 88.89 hours.)

Eastman

Eastman highlighted sustainable luxury with an “uncompromised” look. Cristal ™ One Renew IM812, the brilliant, innovative, and sustainable solution for cosmetic packaging. It is compatible with the RIC1 recycling stream and allows for molding with “significant thickness, exceptional clarity, and consistent color using up to 100% ISCC PLUS certified recycled content.” 

The recycled and recyclable resin offers superb clarity for a truly glasslike look, and thanks to the power of molecular recycling, an always consistent color.

ESKA

B-Corp certified ESKA is a brand of premium solid board “dedicated to highly aesthetic, high-performance, and sustainable luxury packaging solutions.” One of their latest creations, ESKA Pure, is a range made from 100% recycled fibers—natural hues with a unique material and color identity.

The stunning Kiwara Box, crafted entirely from recycled ESKA Pink premium board, is inspired by the lush landscape of Africa. The unique insert perfectly cradles the bottles, strongly protecting yet softly playing with form and texture, enhancing the entire visual and emotional experience.  

FusionPKG

At Luxe Pack New York, FusionPKG highlighted its packaging that’s developed across the USA, Mexico, Thailand, South Korea, and Taiwan—showcasing their strategic global production network. Kelly Kopa, Director of Marketing, FusionPKG, explained, “In today’s landscape, brands need agile, thoughtful solutions—and we help them choose manufacturing locations aligned with their strategy.” 

GPI Beauty 

GPI’s 4-piece ‘Innovation in Mot!on’ collection is inspired by the natural rhythm of everyday gestures, transforming routine beauty moments into sensory rituals. According to Megan Gunn, Senior Director of Strategic Marketing, GPI, “Every product is crafted to echo motion—a click, a twist, a pop—delivering a satisfying, intuitive experience that engages both hand and heart. This is beauty in motion, designed not just to function, but to feel.”

The slim, stylish, CL!CK Compact, with fewer parts, has a sleek magnetic swivel that opens effortlessly, “redefining what portability means for blush, bronzer, or highlighter.” 

Snap it open, swipe it on, press to close—that’s the POP! Top Tube; one hand, zero fuss. TW!ST Powder, with an ergonomic grip and rotating cap, dispenses just the right amount of powder. With one smooth flip, FL!P Gloss offers quick, stylish touch-ups.

HCT by KDC/one

HCT by KDC/one new Calico Airless Pump is made from mono-material PP, and has a “smart,” two-part design that creates a smooth surface, which is ideal for gently applying product to your skin. Inside, a small support feature keeps it steady even when you press at an angle, giving you better control. Its innovative inner pouch lets the pump stay sleek and compact, unlike bulky, traditional bottles.

K Laser | Design Lab

K Laser, a pioneer in holographic technology, introduced K Laser | Design Lab to this year’s Luxe Pack New York. Founded in 2018, the K Laser | Design Lab is an innovation hub that “intersects cutting-edge holographic technology with creative excellence, collaborating with global brands, leading designers, and print designers.” Design Lab services include packaging ideation, design, and mockup services. 

Knoll Printing & Packaging

At LPNY, Knoll Printing & Packaging presented its latest packaging innovations, and also celebrated the production of its 2 millionth box at its fully-owned factory in the Philippines. The factory features Knoll’s proprietary automatic machinery, which is also used in Europe, allowing “for synchronized production across continents and faster turnaround for clients worldwide.”

Knoll’s Ecoform Molded Pulp compact is designed for environmentally responsible disposal by being 100% recyclable in the paper stream, and biodegradable and compostable, leaving no harmful residues. It is reusable and refillable.

Montebello

Eco-conscious “infinitely recyclable” aluminum tubes were the highlight at Montebello. These premium tubes are crafted from earth-friendly materials and proudly manufactured in North America.

In addition to tubes, Montebello’s Steve McPhail, Vice President Sales & Marketing, says they offer a full range of sustainable solutions designed to meet market needs and “exceed expectations.” For instance, Neoseam tubes can be printed 360-degrees, with no seam showing, as the seam welds on the inside.

Neopac

Among Neopac’s standout products at LPNY were the premium SpringTube^® Oval and the eco-conscious Polyfoil^® Sensation applicator tubes. These new packaging solutions combine aesthetic appeal and superior functionality, catering to the growing demand for high-performance, visually striking packaging in the skincare, cosmetics, and personal care sectors.

NF Beauty Group

NF Beauty Group focused on one of its new innovations—an all-glass airless bottle—with no plastic inside.

Nuon Medical

Nuon demonstrated advanced beauty-tech solutions “that optimize the efficacy of skincare and cosmetic formulations.” As a leader in device-integrated packaging, the international company collaborates with global brands to develop precision-driven, user-centric technologies, ranging from targeted phototherapy to proprietary delivery systems. Nuon’s patented platforms are grounded in clinical research, designed to deliver quantifiable results, and seamlessly integrate into premium
skincare routines, bridging the gap between science and beauty to support innovation at every stage of product development. Of special interest to LPNY attendees were the company’s “active applicators” for skincare and cosmetics, and high-tech solutions for hair care products and packaging.

Oliver Inc.

At LPNY, Oliver Inc. highlighted its Enviro Paper, a 100% pre- and post-consumer-waste recycled paper. Pre-consumer waste is produced/generated during the manufacturing process before the product reaches the consumer. 

The team at Oliver says they know that precision in folding, gluing, and assembly is key, saying, “These steps lay the groundwork, but decorative effects bring your cartons to life, highlighting your product’s unique qualities.” 

PKG Group / YonwooPKG 

PKG Group / YonwooPKG offered a lineup of luxury skincare airless dispensing systems and a multitude of packaging solutions. A main focus was on the vast variety of jars—from airless cream jars, glass-like jars, and general cream jars, to innovative dual-dispensing jars and refillable jars. One of the key highlights from the show was the luxurious glass look and feel jars made from two over-injection molded PET colors. This innovation was due to a unique expansion in over-molding and decoration equipment. Their expanded manufacturing capabilities allow PKG Group / YonwooPKG to support customer demand from low-volume launches to global brand expansions. 

SGD Pharma Beauty & Care

At LPNY, SGD Pharma Beauty & Care highlighted two new Clinique launches for which they produced the glass, including the Dark Spot Corrector bottle with PVD.

Sheherazade Chamlou, VP Sales Beauty, Americas, SGD, explained, “The newly relaunched Clinique Even Better Clinical™ Dark Spot Corrector is a celebration of both scientific innovation and visual elegance. Housed in a sleek bottle enhanced by cutting-edge PVD (Physical Vapor Deposition) decoration, this next-gen packaging reflects the high-performance formulation it protects.”

SR Packaging

The latest EBM (extrusion blow molding) Airless Grande from SR Packaging is a “super-sized” airless bottle that “gives options to formulate products without preservatives or additives.” 

The OFC 524ml, weighs only 40g (the weight of a non-airless PET bottle weighs about 20- to 34g), and matches with sprayers and pumps for products of various viscosities.

Each EBM airless bottle has an antioxidant inner pouch that prevents the contents from contact with air and maintains freshness. According to SR, it also reduces 70% plastic usage and increases 30% filling capacity, compared to typical piston-type airless bottles. 

Stoelzle Glass 

Stoelzle Glass, with U.S. manufacturing facilities in Monaca, Pennsylvania, was showing how they achieve beautiful effects by using an inner-based spray in glass bottles. The work is done in-house. They can also use a crystal-clear UV coating on the glass, which “never yellows.” The coating provides 80% UV blockage, which Stoelzle says “is the highest on the market.”

S. Walter Packaging Group

S. Walter Packaging Group (SWPG) delivers premium, U.S.-made packaging alongside flexible global sourcing solutions—from rigid boxes and folding cartons to bags, bows, and custom wraps. In-house capabilities—including hot stamping, embossing, and digital enhancements—provide speed, precision, and full quality control, while their global supplier network ensures that they meet customers’ needs with flexibility and excellence. The company says they utilize responsibly sourced materials in their FSC-certified, solar-powered, domestic production facilities. 

TNT Group

TNT Group specializes in the design, development, and manufacturing of primary and secondary packaging made of metal (zamac); aluminum; brass; stainless steel; and other materials for fragrance, makeup, and skincare. At LPNY, Boris Schaefer, Vice President of Sales, TNT Group, showed us the latest in Puig’s story of Penhaligon’s Portraits—Fortuitous Finley, a unisex eau de parfum. This latest addition features a horse-head cap crafted from a single piece of gold electroplated zamac, “consistent with the iconic design of the Portraits collection.” The cap’s ergonomic PP insert snap, a hallmark of the series, seamlessly fits onto a gold-anodized aluminum collar, which is elegantly seated upon a gold-plated brass pedestal.

UDN

UDN’s Mist Tube replaces traditional aerosol spray systems with a squeeze-activated fine mist mechanism, eliminating harmful propellants. Unlike spray bottles that use multiple materials (plastic, metal, valves), the Mist Tube, a mono-material structure, is a seamless, single-material solution, which simplifies recycling. It can be fully processed within existing plastic recycling streams, unlike traditional aerosol cans, which require specialized disposal.

Verescence

At Verescence, Michel Levisse, Vice President, Sales, Product Development & Marketing, told Beauty Packaging that they are doing a lot of work with their lightweight, very thin glass, including for hair and body items, as well as fragrance. One interesting bottle had been produced in a trapezoid shape; another, with a rounded top and bottom.  

Virospack

One of the items Virospack featured was its syringe-style push-button dropper, in which “precision meets elegance for high-value skincare.” Joanna Milne, Key Account Manager, said, “It’s a dropper that evokes science, precision, and trust—the perfect match for cosmeceutical brands looking to build trust through form and function.

The dropper is ideal for potent serums, boosters, and treatments that demand accuracy in every drop. Milne said, “Sustainable beauty packaging for the conscious consumer, the dropper was developed with recyclable and recycled materials, and so reflects the growing demand for eco-responsible packaging without compromising on elegance or performance.”

Viva

Viva drew attention to its sustainable innovation and North American manufacturing capabilities, featuring glass replacement jars—a recyclable, shatter-resistant alternative to traditional glass that delivers on aesthetics, functionality, and sustainability.

Crafted from PET and available in sizes from 7- to 100ml, the lightweight jars can incorporate up to 100% PCR material. An extensive array of in-house decoration capabilities is available. 

In addition to the glass replacement jars, Viva showcased a range of packaging formats to meet performance and sustainability needs, including: a softer tube material for improved squeezability; TPE lip tip tubes for precision lip care applications; roll-on ball tubes for skincare and wellness formats; tall IML (in-mold label) sticks offering seamless branding and ease of use; and award-winning tubes and sticks, all made in North America.