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Easier-to-recycle packaging options are gaining the attention of eco-conscious beauty and personal care brands—and consumers.
October 24, 2022
By: Joanna Cosgrove
Contributing Editor
For brands keen on furthering their commitment to eco-consciousness, mono-material packaging comprised entirely of a single material is increasingly viewed as a fast-track solution to simplify recycling since there’s no need to disassemble and sort a package and its componentry for disposal. “In addition to not needing disassembly, mono-material packages are beneficial because they are compatible with existing recycling streams and consume much less energy during the manufacturing process, which allows for us to reduce environmental impacts and contribute to a wider circular economy, comments Rachel Marek, senior marketing project manager, PKG Group, who notes that the movement’s origin can be credited to Indie brands that raised awareness of wasteful practices within the industry. “As many brands move towards a circular economy, the demand for recycle-ready packages has expanded.” Beyond the recycling angle, Ray Lewis, president, Nate Packaging, says another benefit of single material packages is that they have the potential to expedite the process of formula compatibility testing. “If one knows the resin is compatible prior to testing, this could reduce the testing time for a quicker timetable to market,” Lewis comments. Two aspects of mono-material packaging that continue to improve, Lewis says, are compatibility with current molding tools and decorating applications. Current molding tools and how they correspond to molding dimensional aspects of packaging—like thick and thin walls—increase the potential for warping or sinking, he says, noting that Nate Packaging has been able to redesign tools to help circumvent these dimensional concerns as it relates to the production of mono material lipsticks and compacts. “Decorating can be a challenge as PE and PP will need surface treatments prior to decorating in some processes like silkscreen to allow for deco adhesion,” he says. “ABS resin held few challenges for decorating in the past, but is not a recyclable material in today’s circular environment profiles.” Nate Packaging has developed and produced mono-material packaging since 2010, with single resin PP, PET and HDPE resin packaging spanning lipsticks, compacts, lip balms, mascaras, eyeliner/lip retractable pencils, deodorant sticks, SPF sun care and foundation sticks, jars, bottles and tubes. “Our mono-material packaging has been driven by our vision to 100% recycle more of our common personal care plastic packaging instead of it being sent to our waste sites across every city in the U.S. due to mixed resin, thus non-recyclable,” Lewis says. Lewis says Nate Packaging has recently produced molded mono-material lipstick packaging for Burt’s Bees and lip balm tubes for Hello Products using 100% PP and 100% PET. For Burt’s Bees’ Satin and Glossy Lipsticks, Nate employed a 100% mono PP resin with 60% PCR PP with an all-PP mechanism and a 12.7mm bullet. In-mold logos and other colored decoration highlight the brand’s honeycomb pattern. Hello Products also sought a mono-material solution for its Unicorn Vegan Lip Balm and worked with Nate to select a 100% mono PET resin with 60% PCR PET paired with a 12.5mm bullet. Package decoration consisted of a yellow and pink in-mold colorant along with two passes of spray color for the brand’s rainbow pattern plus a silkscreened logo. “The Burt’s Bees lipstick design showed their honeycomb pattern that is iconic to the brand through our custom tool build,” explains Lewis. “Hello Products took a stock tool to show their brand’s whimsical Unicorn through the use of colorants and custom spray colors to achieve a unique rainbow effect using color blending with spray finish technology.”
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