Show organizers at Idice, a part of the InfoPro Digital group, are ready to welcome guests to Luxe Pack Los Angeles and MakeUp in LosAngeles on February 12-13 at the LA Convention Center. Beauty industry executives will have the opportunity to network with over 80 packaging suppliers and manufacturers.

Primary and secondary packaging products will be on display, showcasing the latest industry trends and technologies. This year’s exhibitors at Luxe Pack Los Angeles include Anomatic, Arcade Beauty, Baralan, Cosmogen, Elcos Group, Fedrigoni, Lumson, Nuon Medical Technologies, Orlandi, Queens Packaging, Samhwa, Seidel, and many others.

Exhibitors at MakeUp in LosAngeles include Albéa, Baosheng, Lady Burd Cosmetics, Mana Products, MYC Beauty Innovation, NF Beauty Group, Toly,  Virospack, and more.

A Full Educational Lineup

Luxe Pack Los Angeles and MakeUp in LosAngeles are presenting a full speaker lineup of conferences and educational opportunities. Here are a few highlights:

On February 12 at 9:30 am, join Access Beauty Insider’s Daniela Ciocan and Creator IQ’s Conor Begley for the discussion, “Secrets to Unlocking ASMR’s Power for Luxury Packaging.”

On February 12 at 1:30 pm, The Independent Beauty Association (IBA) will host an informative session discussing the upcoming Extended Producer Responsibility (EPR) laws—and compliance considerations, common pain points, and opportunities for innovation. IBA’s Akemi Ooka will join the following speakers—The Honest Company’s Sarah Farahmand; Berlin Packaging’s Allison Kent-Gunn; and K&L Gates’ Avril Love, who will provide legal insights.

Luxe Pack Los Angeles’ Guided Show Floor Tour

Luxe Pack Los Angeles is debuting a new guided tour on the show floor, called “Accelerate Your Packaging Innovation.” The one-hour tour will showcase a handpicked selection of this year’s most distinguished packaging experts, each ready to share insights on their innovative 3-step processes, and how they can streamline your packaging projects.

MakeUp in LosAngeles Debuts ‘Ocean Beauty’

MakeUp in LosAngeles is promoting ocean preservation this year with its “Ocean Beauty” concept, also referred to as “Blue Beauty.” Blue Beauty focuses on sustainability and preserving marine ecosystems, and is a rising trend in skincare and cosmetics. Unlike the broader “Green Beauty” movement, which emphasizes general environmental responsibility, Blue Beauty addresses how beauty products and their production impact the oceans, according to the show’s organizers. The Blue Beauty trend also emphasizes eco-friendly packaging solutions, with a push towards recyclable, reusable, and biodegradable options to minimize plastic waste. 

This year’s IT Awards will include an Ocean Beauty award category to recognize the MakeUp in LosAngeles 2025 exhibitors who are helping to improve the environmental impact of beauty products on the oceans.

Important Details

The show hours are 9 am-5 pm, on February 12 and 13, at the Los Angeles Convention Center. Attendance is free for all pre-registered industry professionals, but print your badge in advance to avoid lines by registering online at Luxe Pack Los Angeles or MakeUp in LosAngeles.

The Los Angeles Convention Center offers convenient on-site parking for show guests in the South Hall Parking Garage. You can reserve your parking spot online using the convention center’s tool on the Spot Hero website.

Download the show’s “KeepTrack” app, and scan the QR codes at every booth to access contact information, activity logs, websites, and more. You’ll receive a personalized post-show visitor report, ensuring you never miss a valuable connection.