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Sustainable packaging was on display, but many expressed confusion over numerous issues in the beauty industry—here's the full report in our show review.
March 3, 2025
By: Jamie Matusow
Editor-in-Chief
An eager cosmetics industry crowd flocked to Cosmoprof Miami’s second annual show at the Miami Beach Convention Center from January 21–23. Overall hot trends continued with various sustainable packaging options, clean beauty formulations, and intriguing fragrance potions. According to Cosmoprof organizers, the show floor increased by more than 10%, and featured nearly 900 exhibitors from 43 countries—an over 23% increase from 2024. This included an increased floor space with finished-product exhibitors. The exhibitor lineup featured strong international representation through country pavilions, including those from Brazil, China, France, Germany, Italy, South Korea, Spain, and Turkey. New pavilions this year represented Colombia and the Dominican Republic. At the conclusion of the 3-day show, Liza Rapay, VP, Head of Cosmoprof North America & Founder, Beauty New York, said: “We are overjoyed to see the continued momentum of Cosmoprof North America in Miami 2025. The electric energy was unmatched, reaffirming Cosmoprof North America’s role as a hub for innovation. With a remarkable 28% increase in exhibitors—nearly 900 from 49 countries—it’s clear that our global influence continues to expand. As the beauty industry evolves at an unprecedented pace, we are committed to fostering even more connections and driving business success together.”
On the show floor—and out on the streets—conversations were swirling around industry and worldwide topics, including the future of TikTok, pending tariffs, regional manufacturing, and demand for speed-to-market. Several exhibitors told Beauty Packaging that they felt a bit confused about the industry at this point, in general, citing refillables, recycling, sustainable choices, lower MOQ’s—and issues such as pricing, brand willingness to purchase sustainable packs, low MOQ’s, advances in dupes, lack of an efficient recycling system, consumer engagement, the economy, geopolitical issues, and more. One supplier confided, “Nobody knows what they want. The buyers have no direction…” Another noted, “Generally, Europeans are more knowledgeable about materials and finishing.” A third exhibitor said, “Trends are all over the place—and lots of brands are not necessarily looking for sustainable solutions; everyone’s looking for something different.” A majority of packaging manufacturers stressed the need for more education for everyone involved in purchasing decisions and processes. Looking to the near future, many voiced the opinion that “makeup has to be fun!” This trend was evidenced by a wide array of vibrantly colored packaging available across the show floor.
Following is a rundown of some of the suppliers and highlights we spotted on the show floor. Companies are arranged in alphabetical order:
Allstar Packaging Corp. put the emphasis on its wide range of pump and sprayer options available both in stock in N.J., and for custom orders. In particular, the 122 series is a new plastic metal-free path lotion pump with a curved actuator added to its stock packaging line. The pump is offered in black or white, and is available in 18/415, 20/410, and 24/410 neck sizes. A dip tube cutting service and customization options, such as custom color are available. Michelle Wu showed us a pretty assortment of metal caps and 3 PET deodorant roll-on bottles with PP caps, all in various sizes and colors. Customizable pumps can be vacuum-metallized. Glass bottles are also available.
Cosmetic Packaging company Apackaging Group (APG), which specializes in dispensing, as well as a broad spectrum of packaging needs, talked about their new facility in Defiance, OH, which expands its operations beyond California and Asia. This fully integrated facility offers a comprehensive range of services, including soft-touch EBM, bottle blowing, injection molding, dispenser and cap manufacturing, rapid prototyping, full decoration capabilities such as silkscreening, and custom molding. With support from Ohio, APG hired over 135 employees for this new facility. According to the company, the plant significantly lowers tariffs associated with China production while reducing lead times by over five weeks. It also boosts sustainability through a more efficient end-to-end supply chain, incorporating automated controls, assembly, palletization, and material handling. In response to growing demand and overseas challenges, the facility has initiated its 2.0 expansion, which will add warehousing, office, production, and assembly space.
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APC’s Adapté Collection is a versatile line of beauty packaging bottles designed for seamless customization with a range of up to eight interchangeable closures, including droppers, pumps, and sprayers. Crafted for brands that “value elegance and adaptability,” each bottle in the Adapté Collection offers a sleek, modern look that suits any beauty formulation. This collection empowers brands to effortlessly tailor their product experience to suit a variety of needs and customer preferences.
With expertise in packaging, formulation, decoration, and turnkey services, APR Packaging had a lot to talk about at Cosmoprof Miami. To meet brands’ needs, the company offers manufacturing services throughout the world,
including in Toronto, Korea, China, the U.S.—and, in progress, Thailand. One item of particular interest was a jar that APR Packaging had produced for Strivectin skin care. John Shen, founder & CEO of APR Packaging, said that the refillable, made in the U.S. jar is made of mono-material, with 70% PET resin.
At Compax, Nick Kleidon, Director of Marketing, showed Beauty Packaging an array of airtight beauty sticks—“similar to propel-repel, but with a screw-top seal, versus a friction fit.” The sticks are available in a range of shapes and sizes, and are made in Korea. They can be made in PCR mono-material polypropylene.
Coverpla exhibited an array of items, including some that were launched in cooperation with its European partners.
In addition to a wide selection of glass jars and bottles, Coverpla also featured caps with unusual shapes that can be combined with bottles in all sizes, including mini formats. According to the Coverpla team, this is also the case for premium bottles with thick glass walls. Brands are requesting caps that are simple, effective, and accessible; some include Surlyn; soon to be offered will be Surlyn grades made with recycled vegetable oil. Among Coverpla’s bottles and caps are: Marilyn, a stock item with lovely proportions and an elegant faceted shape; Gaby, a simple Surlyn model often requested for its cylindrical shape that is easy to combine with all bottle shapes; the wooden Leo caps, with two simple horizontal grooves and fitted with a PP insert; and Oscar (shown), a trendy “apothecary” style for fragrance or cosmetic products. According to the format chosen (50- or 100ml), Leo offers a different look, thanks to its thick base (it is produced by Zignago Vetro, and is fitted with a fixed collar).
Elcos always displays a beautiful and elegant array of packaging components, much of it grouped in complete families. Jars and caps with a sleek stone finish, and available in an array of colors, are refillable. Elcos also holds an international patent on this line. PCR and glass ranges are “all about sustainability.”
John Turville, of Express Tubes, in Kent, Washington, pointed out a TPE silicone slant tip applicator for lipgloss, in a tube that has 30% PCR. He said the applicator feels “luxurious.”
Contract manufacturer Harman Packaging Solutions specializes in glass and other cosmetic packaging for nail polish, lipstick, jars, and special UV gel polish brushes. They also have a new private label fill solution for UV gel polish. All work is done in-house in India.
One of Idea-L Pack Group’s specialties is advent calendars/gift sets, and they had a number of these novelties on display. Zakarya Ben Hassine, Head of Sales, showed Beauty Packaging several attractive productions, including for cosmetics and other purposes. Embossing, debossing, sustainability, and deco all lend to the appeal of these creations.
Mark your calendar—the next edition of Cosmoprof North America Miami will take place on January 27-29, 2026. And stay tuned for our full report from Cosmoprof NA in Las Vegas on July 15-17, 2025.
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