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Give Them What They Want: How to Satisfy the Sustainable Beauty Shopper

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In the beauty industry, consumers see packaging as an extension of the product itself and want it to look and feel as luxurious as the products inside. A growing number of consumers are looking for beauty that runs more than skin deep. They want products made and packaged with sustainability in mind. Satisfying consumers’ eye for aesthetics while meeting their rising sustainability expectations has proved a challenge. Sustainable improvements are a global imperative for the industry, but until recently, beauty brands have been short on options that can delight consumers for all the right reasons.

In this webinar, Eastman, a global supplier of advanced materials for the beauty industry and pioneer in molecular recycling, will provide an overview of their consumer research into what the sustainable consumer is really looking for in their beauty products. They will also provide an overview of their Renew circular solutions for beauty packaging and discuss what they have learned about how to talk with consumers about sustainability.

Sponsored by:



Speakers:

Tara Cary, Cosmetics and Personal Care segment manager, Eastman
Taylor Doolittle, Consumer Insights manager, Eastman

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