Most clients approach us with a full list of requirements for their labels. More and more these include sustainable options, but typically we’ll need to manage expectations of what is actually achievable. Until now, eco-friendly packaging was limited and has not performed as well as traditional materials. In fact, we sometimes wonder if true sustainability is just a fairy tale.

Like Goldilocks, You’ve Got Some Decisions to Make

We are probably a few years away from packaging that ticks every box in terms of being fully sustainable, affordable, protective, and can showcase high-end finishes.  But don’t give up your packaging dreams just yet.  2021 feels different; you can’t go more than a few days without hearing about new sustainable label and flexible packaging products.  Here’s a round-up of some of our favorites:

Under Pressure

In the pressure sensitive category, Hemp label stock is a newer alternative that we are excited about.  It’s high quality, durable and brighter than previous recyclable choices.

Film at Eleven

Given the popularity of shrink sleeves and flexible packaging, breakthroughs in film are especially needed.  We are starting to see some significant advances in plastic resins and extrusions, resulting in both recyclable and compostable options.

In the shrink sleeve category, we’re working with SmartCycle, which is actually produced from recycled PET bottles. This option is more resilient than previous shrink films and has the potential to be a game changer.

For flexible packaging, we are currently printing on a plastic-free compostable film product that’s heat sealable and resistant to oils and greases.

We’ve Already Got the Green Light

Because Overnight Labels is a certified member of the Sustainable Green Printing Partnership, we are at the forefront of what is available today.  These new options round out Overnight Labels current Eco-Friendly Packaging Portfolio, which also includes:


To receive and Eco-Friendly Sample Kit, please supply your email address in the box above.