Blue Lizard Australian Sunscreen is celebrating National Sunscreen Day on May 27th with a dynamic digital billboard in New York City’s Times Square. 

This ends Skin Cancer Awareness Month and heads into sun season with a bold message: Be Fearless in the Sun.

Nicole Watson, SVP Global Therapeutics Marketing, Consumer Skincare, said, 

“Our mission is to make sun protection accessible and easy for the whole family. This recent rebrand reflects that, with cleaner formulas, enhanced aesthetics, and the same uncompromising SPF 50 protection people have trusted for years.”

The Times Square billboard showcases Blue Lizard’s newly rebranded and reformulated line of mineral sunscreens. The rebrand features a cleaner ingredient profile and modern packaging.

The updated formulas feature 100% mineral active ingredients and are free from fragrances, parabens, phthalates, oxybenzone, and octinoxate, with spectrum UVA/UVB protection.

Dr. Aanand Geria, Board Certified Dermatologist, commented, 

“UV exposure is cumulative, and daily use of a broad-spectrum mineral sunscreen, like those from Blue Lizard, can significantly reduce the risk of developing skin cancer. Blue Lizard is a brand that I feel confident recommending to my patients and using on my own family knowing they will stay protected.”

As a proud partner of The Skin Cancer Foundation, Blue Lizard is reinforcing its long-standing commitment to sun safety and skin cancer prevention. 

This Times Square activation amplifies that mission on a national stage – empowering families to enjoy the sun with confidence and the protection they can trust.

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