e.l.f. Cosmetics announced a new year-long partnership with Flau’jae Johnson, basketball star, musical artist, and founder of More to 4 Foundation. 

Johnson joins e.l.f.’s growing group of empowered.legendary.females. – Billie Jean King, Kendall Coyne Schofield, Katherine Legge, Ally Sentnor, Jaedyn Shaw, Jess Carter, and Lo’eau LaBonta – for their shared commitment to positivity, inclusivity, and accessibility.

Johnson is a standout women’s college basketball guard, currently headed into the second weekend of the 2026 women’s college basketball tournament. 

Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty, said, 

“Flau’jae is a force of inspiration. Every arena she enters, whether it’s basketball, music or philanthropy, she leads with courage, intention and generosity of spirit. Partnering with her means elevating her influence, helping a generation of young women imagine no limits, move fearlessly and show up as their fullest selves. Her leadership reminds us at e.l.f. that true impact is about lifting others as you rise.”

This partnership spotlights Johnson’s commitment to empowerment, mentorship, and community impact. 

Her first project with e.l.f. is the new episode of e.l.f. ’s award-winning, purpose-driven series, ‘Show Yourse.l.f.’Johnson’s episode will feature her original music.

To celebrate Johnson’s commitment to the community, e.l.f. will make a $75,000 donation to More to 4 Foundation, Johnson’s nonprofit organization dedicated to transforming lives through family support, education, arts, sports, and wellness. 

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