Beauty Industry

Weekly Recap: Birkenstock Nail Polish, M&M Lip Balm, & More

Below is a list of the top 10 most-viewed news items on our site for the week ending May 16, 2026.

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By: Rachel Klemovitch

Assistant Editor

Here’s your weekly recap—the most-viewed news stories on our site for the week ending May 16, 2026.

The Birkenstock sandal brand launched a new vegan nail polish collection in 100% recyclable glass bottles. The range includes 5 high-gloss shades that match the color of Birkenstock sandals. 

NYX Professional Makeup partnered with M&M’s for Smushy Surprize Matte Lip Balm blind bags. The limited-edition assortment leans into the global craze with unboxing collectibles on TikTok. The seven shades are a nod to everyone’s favorite M&M’S candies, including Green, Red, Yellow, Blue, Purple, Orange, and Brown.

Personal care brand, eos, is rolling out new flip caps across its entire body lotion range. By replacing pumps with flip caps, eos is reducing plastic use by 12% across its body lotion packaging.

ColourPop launched swipe-and-go shimmer sticks inspired by the bouncy, water-based texture of the original, best-selling Jelly Much eyeshadow. The traditional twist stick includes a small cap to keep the eyeshadow fresh and to prevent drying out.

Valentino Beauty expands the Born in Roma collection with the launch of the Born in Roma Hair & Body Mists, arriving in June 2026. Each scent comes in a colorful, fully-studded 100ml bottle that reflects Valentino Beauty’s expressive codes.

Sephora has adopted new safeguards regarding the marketing of anti-aging skincare products to kids. Four new terms outline which products are and are not suitable for children under 13.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top Fragrances in the World in 2025

3. Hottest Beauty Brands of 2025—According to Cosmetify

4. Birkenstock Introduces Nail Polish Collection

5.  NYX Teams Up with M&M’s

6. Traackr’s Top Performing Beauty Brands

7. Eos Debuts Flip Caps for Its Body Lotions

8. ColourPop Debuts Jelly Much Gel Eyeshadow Sticks

9. Valentino Beauty Introduces Born in Roma Hair & Body Mists

10. Sephora Safeguards for Marketing Anti-Aging Products to Kids

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!

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