WHP Global, a leading brand management firm, has entered a definitive agreement to acquire the Marc Jacobs brand from LVMH.

While LVMH recently agreed to sell the Marc Jacobs fashion brand to a joint venture between WHP Global and G-III Apparel Group, the fragrance and makeup rights remain firmly under the umbrella of Coty Inc.

Along with this transaction, G-III Apparel Group, Ltd. (G-III) will join with WHP Global in its ownership of the Marc Jacobs brand. G-III will also acquire and operate certain parts of the brand’s global direct-to-consumer and wholesale businesses. 

Since acquiring a majority stake in 1997, LVMH has been a longstanding steward and dedicated partner to the Marc Jacobs brand. 

Over the course of this nearly 30-year relationship, LVMH has provided strategic support and resources necessary to build its global presence and cultural relevance together with Marc Jacobs. 

Marc Jacobs commented,

“I am forever grateful to Bernard Arnault for his support, belief and trust in me over the last 30 years. It has been an honor and privilege to work alongside the Arnault Family and LVMH.I remain committed in my role as Creative Director of Marc Jacobs International and look forward to this bright new chapter.” 

Following the closing of the transaction, Marc Jacobs will continue in his role as Founder and Creative Director, ensuring continuity of the brand’s vision, runway collections, and fashion shows.

Bernard Arnault, Chairman and CEO of LVMH, stated, 

“Marc Jacobs is a designer of rare creativity and unique vision. His impact on the world of fashion is undeniable, and I want to warmly thank him for his contribution to the success of the Maison and the LVMH Group over the last 30 years. I am confident that this new chapter will offer new avenues of opportunity for Marc Jacobs, that the brand and its designer will continue to inspire customers and creators around the world.”

The brand will become a cornerstone of WHP Global’s premium fashion vertical, joining Vera Wang, rag & bone, and G-STAR. 

Together, WHP Global, G-III, and Marc Jacobs will accelerate the brand’s next phase of growth through WHP Global’s licensing platform and G-III’s best-in-class operating capabilities.