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The launch was celebrated with an exclusive ceremony in São Paulo.
May 22, 2026
By: Rachel Klemovitch
Assistant Editor
Fragrance World introduced its premium fragrance brand, French Avenue, to the Brazilian market. This launch was celebrated with an exclusive launch ceremony held at the Scarpa Mansion under the theme “Step into the French Avenue World.”
The ceremony was led by Poland Moosa, Founder and Chairman of Fragrance World, who personally introduced the French Avenue collection and shared the company’s long-term vision for the Brazilian market.
Speaking at the event, Poland Moosa highlighted Fragrance World’s remarkable global journey and dedication to creating world-class fragrance experiences. Joining him were Salam P.V and Safeer Moidu, reinforcing the company’s commitment to strengthening its international presence.
Brazilian dealership partner Luis Chang, CEO of World Scentz and Elegencia Company, alongside Michele Marques Chang, officially welcomed French Avenue into the Brazilian market and expressed confidence in the brand’s future success across the country.
The ceremony was attended by Brazilian actor Júlio Rocha, former Brazilian football star Cristian Baroni, leading social media influencers, perfume retailers, and members of Brazil’s fashion and lifestyle community.
Fragrance World’s journey began in 1988 when Poland Moosa founded his first company, Al Ghuroob, in Dubai.
Today, Fragrance World has expanded its presence to over 161 countries, offering an extensive portfolio of over 500 fragrances across multiple brands, catering to luxury, lifestyle, and mass-market segments.
With advanced manufacturing facilities and a strong focus on innovation, creativity, and quality, the company continues to supply products to distributors and retail partners around the globe.
The launch of French Avenue in Brazil further strengthens Fragrance World’s position as a major global player in the fragrance industry while opening a new chapter for the brand in South America’s largest economy.
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