Supergoop! launches its dedicated U.S. storefront within Amazon Premium Beauty. The move marks a significant step in how the brand shows up on Amazon. 

Supergoop! now offers a more seamless, brand-led shopping experience while advancing its mission to transform sunscreen into an everyday essential.

Katie Glowski, SVP/GM North America Sales at Supergoop!, said, 

“Since day one, Supergoop!’s goal has been to get sunscreen out of the beach bag and into everyday life. Our expansion within Amazon’s Premium Beauty destination marks an important next step—elevating how consumers discover and shop our SPF-first skincare, while delivering a more seamless, curated, and accessible brand experience.”

Timed to Skin Cancer Awareness Month, the launch reinforces Supergoop!’s broader purpose: to make SPF a daily habit through education, innovation, and accessibility. 

With 1 in 5 Americans expected to develop skin cancer by the age of 70, the brand continues to champion sunscreen as an essential, year-round step in maintaining overall skin health. 

The Supergoop! storefront in Amazon Premium Beauty features a range of best-selling products, including cult favorites recognized by the Skin Cancer Foundation Seal of Recommendation:

• Unseen Sunscreen SPF 50
• PLAY Everyday Lotion SPF 50 
• PLAY Antioxidant Mist SPF 50 

The assortment also includes a range of formats, from skin tints to sticks.