Coty launched Marc Jacobs Beauty, the color cosmetics collection, anticipated by the brand’s loyal following.

This also comes after WHP Global announced its acquisition of the Marc Jacobs fashion division from LVMH.

The collection is built around “Joyride Sensoriality”, Marc Jacobs Beauty’s concept of an immersive experience that engages the senses. Consumers will discover unexpected textures, tactile finishes, and formulas designed to be played with.

Designed by Marc Jacobs, the packaging includes the brand’s iconic charm motifs, a daisy for complexion, a star for eyes, and a heart for lips. Packaging comes in oversized soft-touch matte and metallic silhouettes that elevate everyday makeup into collectible objects. 

Marc Jacobs commented,

“We have had a long and successful partnership, working with Coty on fragrance, and we are excited to do the same with beauty. I am not interested in one right way to look; beauty, like fashion, has always been a form of self-expression rooted in experimentation, play, and reimagining the familiar in new ways.”

Marc Jacobs Beauty launches with a curated edit of color cosmetics spanning eyes, complexion, and lips.

Products include the Drawn This Way Longwear Eyeliner, Born Star Eyeshadow, Heart On Lipstick, Joystick Blush Stick, Flashes Mascara, Legally Bronze Bronzer, and Money Shot Highlighter Gel. 

Each formula delivers high-impact, long-wearing performance and is designed to be layered, blended, and worn from morning into night.

Jean Holtzmann, Coty Chief Brands Officer Prestige, said,

“Marc Jacobs Beauty has been years in the making, and we could not be more proud to bring it to life. This launch is a joyful, maximalist celebration of color and creativity. It is exactly the kind of bold innovation that defines Coty Prestige, and we believe it will be one of the defining launches of 2026.”

The collection will launch on MarcJacobs.com on May 28, 2026, followed by a Sephora app exclusive on May 31, and availability online at Sephora in the U.S. and Canada, beginning June 1. 

Following this initial rollout, the collection will launch in travel retail in June at JFK International Airport and Palma de Mallorca Airport, before expanding to Sephora stores across the U.S., Canada, the U.K., and Australia starting September 1, 2026.